5 new leads a day.Booked out a week ahead.One 60-day Google Ads rebuild.
Novus Glass Tweed Valley went from scraping together 2–3 days of work ahead to a fully booked diary — with a Google Ads campaign rebuilt from competitor analysis, strategic positioning and refined keywords inside 60 days.
Who they are
A Tweed Valley family business with the largest range of parts in Australia
Novus Glass Tweed Valley is a local windscreen repair and replacement specialist serving the Tweed and Northern Rivers. Known for fast, in-shop and mobile glass work, the team needed a steady pipeline of bookings to match their capacity.
Before Localsearch
Inconsistent enquiries, only 2–3 days of work ahead
- Hard to book more than 2–3 days of work in advance
- Enquiry flow was unpredictable from week to week
- No structured Google Ads strategy targeting Tweed Valley customers
- Spend wasn't tied back to booked jobs
After Localsearch
5 new leads a day and a diary booked a week ahead
- 334 total leads generated in 60 days
- Conversion rate of 68% — well above the 8% industry standard
- Booked out more than a week in advance
- Every dollar of ad spend tied back to a booked job
"We've just started working with Steve from Localsearch. Over the last two months, we've generated over 100 leads and are currently booked out over a week in advance."
Owner
How we did it
The strategy, led by Steve Richardson
Mapped how other windscreen and auto glass operators in the Tweed showed up in search, where the gaps were and which terms were genuinely worth bidding on.
Rebuilt the Google Ads campaign around Novus Glass Tweed Valley's strongest services — windscreen repair and replacement — and the suburbs they actually wanted to serve.
Tightened the keyword list down to the highest-intent local searches, lifted conversion tracking and started filling the diary with consistent, qualified enquiries.
The numbers
365 days of growth
"We've just started working with Steve from Localsearch. Over the last two months, we've generated over 100 leads and are currently booked out over a week in advance."
— Owner, Novus Glass Tweed Valley
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