+53% conversion rate.Year-on-year growth.One Google Ads strategy.
Blue & White Veterinary Clinic went from word-of-mouth, newspapers and radio to a Google Ads strategy that puts them in front of pet owners the moment they search — while Mike and the team stay focused on caring for the animals.
Who they are
A Coffs Harbour family business with the largest range of parts in Australia
Blue & White Veterinary Clinic, founded by Mike Featherstone, has been delivering outstanding care to cherished family pets for over two decades. Based in Coffs Harbour, the clinic offers comprehensive veterinary services for dogs, cats, pocket pets and reptiles. With a team of dedicated veterinarians, their focus is the health and well-being of every animal in their care.
Before Localsearch
Trusted locally, invisible online
- Marketing relied on word-of-mouth, local newspapers and radio
- Limited in-house digital marketing expertise
- Hard to be found by pet owners searching online
- No clear, results-driven digital strategy in place
After Localsearch
Visible the moment a pet owner searches
- Google Ads campaign putting the clinic in front of online searchers
- +53% conversion rate and +625 clicks in 60 days
- Steady year-on-year growth across the business
- Mike and the team free to focus on exceptional veterinary care
"We have grown year on year, virtually every year that we've been in business. I think a lot of that comes from the advertising that we've done."
Mike Featherstone
How we did it
The strategy, led by Kobi
Kobi, the local marketing specialist, audited Blue & White Veterinary Clinic's digital footprint to understand business goals, objectives, customer base and competitors.
Together, Kobi and Mike launched a Google Ads campaign designed to put the clinic exactly where potential customers were searching for veterinary services.
Results are reviewed on a regular cadence to keep performance moving forward — so the clinic can stay focused on delivering exceptional veterinary care.
The numbers
365 days of growth
"We have grown year on year, virtually every year that we've been in business. I think a lot of that comes from the advertising that we've done."
— Mike Featherstone, Owner, Blue & White Veterinary Clinic
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