2 vehicles to 12.19 employees.The power of local marketing.
Cascade Pool & Spa Centre went from limited online visibility to a fleet of 12 branded vehicles and 19 staff — powered by a Localsearch Business Profile and Google Business Profile Optimisation working quietly in the background.
Who they are
A Port Macquarie family business with the largest range of parts in Australia
Cascade Pool & Spa Centre is a trusted name in Port Macquarie, known for exceptional pool and spa retail services and deep local knowledge. The business was one of the first to install pools in the Hastings area back in the early 1970s. Current owners Brad and Rebecca took over from Peter — who had run it for more than 11 years — to become the third owners of Cascade Pool & Spa Centre.
Before Localsearch
Strong reputation, low online visibility
- Trusted Port Macquarie name with deep local expertise
- Limited digital presence holding back new customer growth
- Struggling to compete in a busy pool and spa market online
- No clear online marketing strategy in place
After Localsearch
A fleet, a team and a steady stream of local enquiries
- Fleet expanded from 2 vehicles to 12 on the road
- Team grew to 19 dedicated employees
- 4,800 new website users and 11,600 page views in 365 days
- 28% increase in phone calls from local search
"I'm a bit old school when it comes to digital, but having Localsearch in the background doing our digital marketing has developed our business a hell of a lot."
Brad
How we did it
The strategy
We audited Cascade Pool & Spa Centre's existing digital footprint and pinpointed the key areas where small changes would unlock the biggest visibility gains in local search.
We optimised their Google Business Profile so the business showed up more often and more prominently in local Google search and on Google Maps — right where Port Macquarie locals look first.
We made sure Cascade Pool & Spa Centre was front and centre on Localsearch, one of Australia's top local search platforms, putting them in front of millions of additional views.
The numbers
365 days of growth
"I'm a bit old school when it comes to digital, but having Localsearch in the background doing our digital marketing has developed our business a hell of a lot."
— Brad, Owner, Cascade Pool & Spa Centre
Ready to grow?
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