Instagram has recently released several new updates benefitting users who love Reels.
Google is also trialling a new feature to help people find more businesses in their area.
This week, the top business and marketing news highlights were:
Catch up on last week’s news: NEW TikTok Attribute Manager, Googlebot Insight & More
Instagram has recently added a badge feature to identify if the account is new to the platform.
Google is testing a new ‘ find places through reviews ‘ carousel for Google Business Profile reviews. The search engine results page (SERP) feature utilises keywords in the reviews to showcase businesses in your area.
Learn more: Google My Business Optimisation
Spotify is trialling a new tool allowing users to record, edit and publish podcasts directly from the app.
Trials for the podcast creation tool were introduced to New Zealand last month where users would have options to “Record podcast” or “Create playlist”.
Snapchat’s latest subscription service, Snapchat+ , provides users access to pre-release features, profile badges and insights.
The subscription costs $3.99 a month and other features include:
Instagram expands access to Reels Templates and adds NEW music recommendations (based on popular trends) for Reels Clips.
Users should start seeing the template option in the Reels camera and be prompted to utilise the frame-by-frame process.
�55356;�57246;️Instagram expands access to Reels Templates and adds NEW music recommendations (based on popular trends) for Reels Clips. #instagramupdate #creators #socialmediamarketing pic.twitter.com/3MPfcQqWpx
— Localsearch — Local Business Marketing (@LocalsearchAU)
July 6, 2022
Twitter has published a new marketing guide to running successful Twitter Ads.
The Brand Connect Playbook covers:
Download the
Brand Connect Playbook.
People who use Google Analytics 4 for their sites can now access data in Google Search Console Insights .
Now users can see a thorough overview of how people discover your content across the web in the Search Console Insights report.
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