TikTok for Business has recently released a flexible Attribute Windows to help businesses measure campaign success.
Google has also updated the Googlebot’s help document this week providing important SEO insight.
This week, the top business and marketing news highlights were:
- New ‘Attribution Manager’ on TikTok
- Twitter Rolls Out Branded Likes
- Updates to Googlebot’s Help Document
- Meta Announces Reels API Access for External Platforms
- Microsoft Edge Builds own Pinterest Browser
- Facebook Tests Groups Engagement Options
- Several NEW Features for Google Maps
- Google Freshness Algorithm Update
Catch up on last week’s news: Meta Extends Revenue Share Policy, Adds Monetisation Initiatives & More
This Week’s Marketing & News Highlights — 27 June 2022 to 1 July 2022
New ‘Attribution Manager’ on TikTok
TikTok’s newest tool allows advertisers to set custom time limits within TikTok campaigns.
TikTok for Business explains “For web and app campaigns, TikTok Attribution Manager enables marketers to select a specific time period to measure success: the click-through attribution (CTA) window can range from one day to 28 days, while view-through attribution (VTA) window options range from off to up to seven days.”
Advertisers can use the managing tool via the click-through attribute window.
Twitter Rolls Out Branded Likes
Twitter is launching custom ‘Like’ animations brands can create for tweets via ads manager.
It is unsure if this novelty feature will provide more engagement for brands on the platform, nevertheless the feature style will be a space to watch.
Updates to Googlebot’s Help Document
An update to Googlebot’s help document confirms the Googlebot will stop crawling after the first 15 MB of HTML files.
For the world of SEO, this means after publishing content on your site, the Googlebots will not review anything after the 15 MB cut-off in rankings calculations.
Check out MUM’s the Word on These 2022 SEO Trends — with Mike Andrew for more information about how Googlebots work.
Meta Announces Reels API Access for External Platforms
Third-party platforms specialising in cross-platform posting now have access to an Instagram Reels Application Programming Interface.
Providing more options for managing your Instagram Reels content.
Microsoft Edge Builds own Pinterest Browser
Microsoft Edge is building its own Collections window, similar to a mini Pinterest-styled browser.
Other upgrades include new saving shortcuts and a follow feature for content creators.
Facebook Tests Groups Engagement Options
Facebook’s latest focus on in-app engagement through testing new engagement options for groups.
Users can find these options by swiping right from their main News Feed.
Google Freshness Algorithm Update
Google’s Freshness Update has been created to process more web pages faster and provide users with the most up-to-date results.
Google uses the following time-related relevancy ranking factors for the Freshness update:
- Recent events: trending or current events search queries.
- Regularly recurring events: annual events, elections, sports scores, TV shows, and corporate earnings reports.
- Frequent updates: frequently update time-related queries which aren’t events or trending topics (e.g. products)
Several NEW Features for Google Maps
Google Maps is rolling out several new features including a store location feature, Locator Plus, deeper Google integration and updated analytics.
- Reserve With Google Embed Feature: Google has added new APIs for businesses websites to customers with an easier booking process.
- Store Locator Embed Feature: A new feature for businesses to manage and publish their store locator using the Google Maps platform.
- Google Locator Plus: A new tool to easily import business details from a Google Business Profile.
- Google Store Locator Analytics: The Google store locator analytics dashboard generates insights from their data.
