TikTok for Business has recently released a flexible Attribute Windows to help businesses measure campaign success.
Google has also updated the Googlebot’s help document this week providing important SEO insight.
This week, the top business and marketing news highlights were:
Catch up on last week’s news: Meta Extends Revenue Share Policy, Adds Monetisation Initiatives & More
TikTok’s newest tool allows advertisers to set custom time limits within TikTok campaigns .
TikTok for Business explains “For web and app campaigns, TikTok Attribution Manager enables marketers to select a specific time period to measure success: the click-through attribution (CTA) window can range from one day to 28 days, while view-through attribution (VTA) window options range from off to up to seven days.”
Advertisers can use the managing tool via the click-through attribute window.
Twitter is launching custom ‘ Like’ animations brands can create for tweets via ads manager.
It is unsure if this novelty feature will provide more engagement for brands on the platform, nevertheless the feature style will be a space to watch.
Keep your eyes peeled for Branded Likes�55357;�56473;
Twitter is launching custom 'Like' animations to more brands on the platform.
#TwitterTips
#NewUpdate
#socialmediamarketing
pic.twitter.com/38HV9e2jyf
— Localsearch — Local Business Marketing (@LocalsearchAU) June 27, 2022
An update to Googlebot’s help document confirms the Googlebot will stop crawling after the first 15 MB of HTML files.
For the world of SEO, this means after publishing content on your site, the Googlebots will not review anything after the 15 MB cut-off in rankings calculations .
Check out MUM’s the Word on These 2022 SEO Trends — with Mike Andrew for more information about how Googlebots work.
Third-party platforms specialising in cross-platform posting now have access to an Instagram Reels Application Programming Interface .
Providing more options for managing your Instagram Reels content.
Microsoft Edge is building its own Collections window , similar to a mini Pinterest-styled browser.
Other upgrades include new saving shortcuts and a follow feature for content creators.
Facebook’s latest focus on in-app engagement through testing new engagement options for groups.
Users can find these options by swiping right from their main News Feed.
Google’s Freshness Update has been created to process more web pages faster and provide users with the most up-to-date results.
Google uses the following time-related relevancy ranking factors for the Freshness update:
Google Maps is rolling out several new features including a store location feature, Locator Plus, deeper Google integration and updated analytics.
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