Meta’s Crackdown on ‘Watchbait’, Aus Federal Budget 2022 & More
April 1, 2022

In this article


By Sarah Russo February 19, 2025
What are the top benefits of using a Facebook business page?  Multiple ways to easily engage with customers. Maximise your online reach with boosted posts. Gather online reviews. Increase the traffic to your website. Use Facebook’s insights to find your ideal customer.
By Sarah Russo February 19, 2025
How does a backlinks work?
By Holly Ford February 19, 2025
What are backlinks?
By Sarah Russo February 18, 2025
According to a report by Deloitte Access Economics, requested by Free TV Australia, more than 97% of Australians have access to commercial television . The industry itself injects billions of dollars into the economy every year, supporting roughly 16,300 full-time equivalent jobs, both directly and indirectly. Studies also revealed viewership of free to air TV increases dramatically. For example, TV audiences were 23% higher during the 2019–2020 bushfires. Businesses have a real opportunity to take advantage of a large audience, but how much does it cost to put an ad on TV in Australia? In this article, you’ll find: How much it costs to advertise in Australia. How to get started in running a TV ad in 2021. The top-viewed programs in 2019. And more.
February 18, 2025
Step 2  Once you receive the email, please open it and click on the link. This link is for one-time use only and is valid for 5 days.
February 18, 2025
This page has been published as a quick reference to help clear space when your email is approaching its storage limit.
February 18, 2025
Requirements Please note this fix will only work if you have Windows 7 Service Pack 1 or higher installed. Due to recent security upgrades, some clients running Windows 7 experience issues where they cannot configure email using our servers. Microsoft has released a patch for this but still requires some additional configuration to address the issue.
February 18, 2025
Step 1 Sign in to Mail Quarantine Enter your email address Enter your email password Click Sign in
February 18, 2025
Please find frequently asked questions below. If your question is not listed, please contact IT Support for assistance.
February 18, 2025
One of the benefits Localsearch offers for Google Ads campaigns is call tracking for all of the phone leads your business receives. Here’s a guide to help you make the most of this feature: Step 1 When your campaign goes live, you will receive an email from pronto@trkcall.com to set up your call tracking account with a prompt to set a password. If you’ve already done so, all you need to do is to log into your dashboard via https://calltracking.localsearch.com.au/ and you can listen to your calls.

Related Articles


By Sarah Russo February 19, 2025
What are the top benefits of using a Facebook business page?  Multiple ways to easily engage with customers. Maximise your online reach with boosted posts. Gather online reviews. Increase the traffic to your website. Use Facebook’s insights to find your ideal customer.
By Sarah Russo February 19, 2025
How does a backlinks work?
View all

Tips to grow your business

from the experts

Share this

Have you been a victim to ‘watchbait’ tactics? The louring technique will be getting the boot from the Meta algorithm due to updated guidelines.


Plus, the Federal Budget has been a popular topic for Australians this week. But how will the budget impact Australian small businesses?


In this week’s business and marketing news, we also saw:


  • Google removes 50% of Irrelevant Search Results. 
  • Instagram tests fully integrated feed.
  • Meta’s new crackdown on misleading ‘watchbait’.
  • New Google features for eCommerce brands.
  • 2022–2023 Federal Budget for Small Businesses.
  • New tools for creators on LinkedIn.
  • TikTok partners with GIPHY.

Check out our  Localsearch Instagram  to stay up to date on tips and news for growing your online presence.

  

You may also like:  NEW Algorithm-Free IG Feed, .au Domain Names Coming Soon & More

Sonya Millan

Bella Pettiona

As a Marketing Specialist at Localsearch, Sonya writes about topics ranging from online business growth to leveraging industry trends for local business marketing success.

This Week’s Marketing & Business News Highlights — 28 March 2022 to 1 April 2022

Google Claims to Have Removed 50% of Irrelevant Search Results

A statement was released by Google this week, saying they have  reduced irrelevant search results by over 50% in seven years . Google’s updates and experiments are for improving search quality and relevancy.


With the constant development of Google Search, it is always great to hear about Google’s housekeeping. Having 50% of irrelevant search results removed helps online businesses raise their rankings in Google search.



Learn more:  Australian SEO Services 

Podcast: Basics of SEO

Is your website up to date with the latest Google updates? If you’ve noticed a change in your rankings or website visitors for the worse, find out how to get to the bottom of the problem and how to fix it via the  Help Me Grow My Business Podcast

Full-Screen Main Feed Test for Instagram

Instagram might look a little different soon, as the testing for a  fully-integrated Instagram home feed  has begun. The newsfeed would include regular feed posts, Stories and Reels all within a single flow.


The feed test shows to be true to the goals of the platform this year. As Adam Mosseri mentioned back in December, one of Instagram’s main focuses for 2022 includes  consolidating all of its video formats around Reels .


You may also like:  Top Social Media Trends of 2022 to Try This Year

FREE April Content Planner

April is jam-packed full of national days, seasonable holidays and more you should utilise to build out an easy content calendar. Download our  FREE April Content Planner  and ready your marketing for the upcoming month.

Meta Cracks Down on ‘Watchbait’

Watchbait tactics used for posts or videos on Facebook are on  Meta ‘s radar.


Titles and descriptions  withholding, sensationalising or containing misleading information  may be flagged and result in limitations for the page’s overall reach.


Meta further describes characteristics of video titles that would be on its watchbait radar:



  • His Reaction Was Priceless!! �55357;�56834;�55357;�56834;
  • THIS IS THE WORST WAY TO WAKE UP!! �55357;�56834;
  • And then his GF did this!!!

Google Adds New Features for eCommerce Brands

Google will be rolling out  more tools for eCommerce brands , including a new rating program for online shopping experience plus additional insights into key product trends.

2022–2023 Federal Budget for Small Businesses

The Australian Government delivered the 2022–2023 Federal Budget this week. Some of the highlights for small businesses include:


1. Small-and-medium-sized businesses will be eligible for a temporary tax deduction of up to 120% to spend on training and new technology.


2. New apprentices will receive $5,000 payments over a two year period, while employers who take on these apprentices will receive up to $15,000 in wage subsidies.



See the full list and how the Federal Budget funding allocations will impact small businesses via our  How the 2022–2023 Federal Budget Impacts Your Business  blog.

Easter Marketing Ideas for Businesses

Feeling uninspired on what to do for your Easter content this year? We are here to spark your creativity with 11 Easter content ideas for your business to use! See our  Easter Marketing Ideas Any Business Can Use.

LinkedIn Adds New Tools for Creators

LinkedIn will be rolling out new features  on the platform with improved content analytics, a new profile video tools, subscriber bell for update notifications and a newsletter showcase.



LinkedIn  have seen “nearly 50 percent increase in the number of people following people who have turned on creator mode, and a nearly 30 percent increase in the engagement on content created by people with creator mode turned on”.

TikTok Partners with GIPHY

TikTok’s latest partnership has allowed the platform to launch a new Library tool for users to access video clips from GIPHY’s library.  TikTok Library  will roll out this week on Android and next week on iOS.



GIPHY has also integrated with TikTok with other features, including a green screen and sticker. The partnership will allow TikTok users to place GIFs on top of or behind their content.