Meta has been busy rolling out new features to help boost small businesses’ performance on Facebook and Instagram.
This week we are covering Google’s new creative studio for small businesses, LinkedIn’s game-changing Featured Customer tool and more.
Check out the top business and marketing news highlights this week:
- Meta Tests User Master Account on Facebook
- Google Releases Ads Creative Studio
- Google Confirms Bug Affecting Ads
- See Featured Customers on LinkedIn Company Pages
- NEW Business Search Tools Within Instagram Maps
- Meta Christmas Marketing Guide
- Meta Launches New Small Business Support Program
- NEW Boost Promotion Option for Instagram Reels
Catch up on last week’s news: Goodbye GMB App, Hello Instagram Tests & More
This Week’s Marketing & News Highlights — 18 July to 22 July 2022
Meta Tests User Master Account on Facebook
Meta is experimenting with a tool that allows users to create up to five separate profiles all linking back to one master account.
So how would this work?
Well, this could mean users having the option of various Facebook identities to interact with different people on the platform.
Google Releases Ads Creative Studio
Google’s Ads Creative Studio tool is now available to all businesses. The Creative Studio Tool is a streamlined way to help users construct new ad content from existing assets.
Discover how the Ads Creative Studio could help your business here.
Google Confirms Bug Affecting Ads
Did you have issues with your Google Ads and Analytics? Google has confirmed there was a bug causing this and addressed the issue.
See Featured Customers on LinkedIn Company Pages
LinkedIn is testing a feature that would allow businesses to add Featured Customers to their company’s page.
This feature would be an awesome way to show your community on the platform.
NEW Business Search Tools Within Instagram Maps
Instagram has launched a new map search feature to help users discover local businesses.
The live test of ‘Map Search’ is currently available in Australia and New Zealand, enabling users to find info on listed businesses, plus public posts tagged with that location.
Meta Christmas Marketing Guide
Meta has released their 2022 Seasonal Sales Marketing Guide to help businesses maximise their seasonal sales on their platforms.
Meta Launches New Small Business Support Program
Meta’s latest online educational program called Small Business Studios will provide three key courses:
Build Your Brand Workshop
An online workshop providing creative inspiration and branding guidance to small businesses using Facebook and Instagram.
Simplify Reels creation while expanding their audience reach and helping achieve business goals.
Photography Virtual Workshop
Discover how to make great, low-cost and low-lift images that are made for mobile.
NEW Boost Promotion Option for Instagram Reels
Instagram now allows eligible brands to boost their Reels via the function bar.
As explained by Instagram:
“Reels is our fastest-growing format and an important part of Instagram, as more people watch Reels to be entertained, go deeper with their interests or discover new businesses. Today, we’re announcing that businesses can now boost their reels to turn them into ads for the opportunity to reach new audiences and drive more engagement.”