Instagram announced they are testing a re-post feature as a new alternative for users to share posts they like.
Plus, Google has been extremely busy over the last week by updating Engagement Guidelines, eligibility for Product Rich Results and more!
This week’s business, tech and marketing news includes:
- Instagram Confirms ‘Re-Post’ Feature Tests
- NEW Twitter Business Marketing Workshop Series
- YouTube Beta Tests NEW Features
- Google’s September 2022 Broad Core Update
- Google Updates Fake Engagement Guidelines
- TikTok Tests NEW Search & Engagement Insights
- Google Increased Eligibility for Product Rich Results
- Google Updates Fake Engagement Guidelines
- Google Increased Eligibility for Product Rich Results
- Instagram Tests ‘Gifts’ Monetisation Feature
Catch up on last week’s news: Google Policy Update, Edit Tweets & More
This Week’s Marketing & News Highlights — 12 September to 16 September 2022
Instagram Confirms ‘Re-Post’ Feature Tests
Instagram is testing a new ‘re-post’ option in the app, where users can re-share a post to their followers.
The re-post feature will be found in the main feed, where users can re-share a post with their followers.
NEW Twitter Business Marketing Workshop Series
Twitter has announced a new series of free ‘Twitter Flight School’ workshops, which will provide in-depth, expert insights into how to establish your business on Twitter.
RSVP to join one of Twitter’s upcoming workshops at Twitter Flight School.
YouTube Beta Tests NEW Features
With the success of YouTube’s Search Insights, a keyword research feature released last year, the video-sharing platform is now testing Watch Interest, Watch Activity and Personalised Insights features.
Google’s September 2022 Broad Core Update
Google’s September 2022 broad core algorithm update will take about two weeks to complete and will follow the helpful content update.
The ranking release history page will be updated when the rollout is complete.
Google Updates Fake Engagement Guidelines
Google has updated its guidelines to prohibit incentivising customers from removing or modifying negative reviews.
Google mentions, “This includes merchant requests for revision or removal of a negative review through offered discounts, free goods or services or other incentives.”
TikTok Tests NEW Search & Engagement Insights
TikTok has added regional trend insights to its ‘TikTok Insights‘ tool, which provides a range of snapshots and key data trends.
The additional insights are to help advertisers plan and create campaigns around trends, interests and audiences.
Google Increased Eligibility for Product Rich Results
Merchants can now be eligible for merchant listing experiences by providing product data on web pages without a Google Merchant Center account.
Google has also announced more structured data properties and new Search Console reporting for merchants.
Instagram Tests ‘Gifts’ Monetisation Feature
Instagram is internally testing a monetisation feature for creators to make money called ‘Gifts‘.
Users may soon see a toggle option at the bottom of Reels, allowing fans to send a ‘gift’ to creators.
