The 2022 Highly Rated Businesses on Localsearch.com.au have been announced.
These top 100 outstanding providers have been selected from more than 28,000 regional small businesses who have been rated outstandingly in their community.
Many of the businesses on the list are claiming their place for the second time in a row.
But how do they do it?
In this guide, we’ll be telling you how to get more reviews and maintain a good review rating average to better your chances of making the Highly Rated Business list in 2023.
The ideal number of reviews you need depends on:
For those who are starting with no reviews at all, recent surveys show 90% of consumers read 10 or fewer review s. In fact, research shows 23% of consumers say for reviews to impact their buying decision, said review needs to be less than 2 weeks old!
However, a report shows consumers expect an average of 112 reviews before making a decision.
With the strategies below, you should be able to squash both problems by regularly receiving reviews, which will quickly build up your total number of reviews.
Ok, so you’re receiving reviews every week, but you’re getting the occasional negative review. How much do bad reviews impact your business? It turns out, they can help your business.
Studies show the ideal star rating for a business to have is 4.2 to 4.5 stars . This is because consumers want the business to be reputable, but they also tend to believe a business with a perfect rating has manipulated their reviews.
The good news, if you focus on running activities to effortlessly receive reviews regularly (remember, a few every week or so), you should be able to maintain a high star rating. Then, if you receive a negative review or two, they help you keep balanced.
There are many benefits to verifying your Localsearch.com.au business profile, including:
Providing a good customer experience during a transaction (whether that’s online, in-store or when you’re providing a service) is a given for receiving positive reviews. However, it’s what you do after the transaction is complete that can increase your reviews and average star rating. It can also assure you repeat business too.
Does the customer know what to do if something goes wrong post-purchase or service? Do you reach out with any loyalty discounts or touchpoints? How do you handle any complaints?
All of these things can greatly impact your review rating as is just as important as the initial interaction with your business itself.
Your mind may be on your business, but your customers’ minds are already onto the next thing. What’s for dinner? Do I have onions at home? When was the last time I brushed my teeth?
So, a gentle reminder is a perfect way to help increase your reviews. And it doesn’t always have to mean prodding your team to ask the customer then and there at the checkout or when they’re on the phone.
Ways to ask for more reviews:
It’s that easy!
A reputation management system (like Podium) can make increasing your positive reviews incredibly easy. Here’s how they all generally work:
The great thing is, most of these platforms can integrate with your customer management system, so you don’t have to do a thing once you’re integrated.
Responding to online reviews as quickly as possible can make all the difference.
We already know people love reading online reviews and seek out negative ones at that. Your professional response in trying to resolve the matter or showcasing your brilliant customer service helps those people know if something goes wrong, and what they can expect. This is where how you respond is incredibly important.
Example response to a negative review:
“Hi Bob, It’s unfortunate to see you’ve not had the positive experience we’re so well known for. We would love to make it up to you. Next time you come in, please ask for Miss Manager and we will do our best to resolve this for you.”
Now, why respond to positive reviews? Everyone likes to feel valued and responding to positive reviews helps these customers or clients know they are more than just a number transaction to you and your business. This helps to increase repeat business.
Adding a review feature to your product pages is not only good for people to see first-hand other peoples’ experiences with your products, but it also helps encourage reviews too.
You can prompt people to leave reviews but having the leave a review feature on your product pages also reminds people to share their experience if they’re coming back to your website — hopefully, to buy more!
If you’re not sure how to add a review feature to your product pages, it’s something any good developer
should be able to do for you. Remember, Localsearch provides affordable website services , so we are able to help, if you need it.
Our digital marketing generates leads for your local business
Copyright © 1993 - 2024. Localsearch Operations Pty Ltd.