Spy on Your LinkedIn Competition, IG Map Search & Other News

Monday, 13 September 2021 News Highlights

• Instagram is testing a new ‘Favourites’ feature, letting users categorise preferred Instagram accounts’ posts higher in your feed.
• Twelve not-for-profit groups in QLD will be receiving an infrastructure boost. Projects include building emergency refuge accommodation, upgrading community halls and creating new community support hubs.
• Facebook is rolling out optimised conversions for shops. Advertisers on Facebook should be able to direct 10% of their traffic to their Instagram and Facebook shops.

Check out last week’s news.

Tuesday, 14 September 2021 News Highlights

• Instagram is launching Map Search, a new discovery tool featuring popular tagged locations. Map Search will make it easier for users to find small businesses in their area.
• Apple has released updates for iOS, macOS and watchOS to defend against potential bug concerns.
• Zoom is working on new features such as a live translation tool and whiteboard features during meetings. The video chat software creator aims to drop new features throughout the next year.

Wednesday, 15 September 2021 News Highlights

• The QLD and Commonwealth Government are providing a $52.8M emergency support package to QLD businesses who are affected by the NSW border restrictions. Grants will be available from mid-Oct 21.

For more information visit: www.business.qld.gov.au

• Additional funding will be allocated to small businesses in South Australia. The SA grant programs will deliver an estimated $15M in support to about 3,500 local businesses.

For more information visit: www.treasury.sa.gov.au/Growing-South-Australia

Thursday, 16 September 2021 News Highlights

• Twitter reopens their account verification process to allow accounts to apply for a blue ‘Verified’ badge.
• LinkedIn has announced they will be launching a new $25M creator fund, which initially will be focused around a new Creator Accelerator Program.
• Facebook launches Ray-Ban Stories this week in collaboration with the sunglasses brand’s new Smart Glasses. Ray-Ban’s Smart Glasses features include taking photos, videos while listening to music and/or taking phone calls.

Friday, 17 September 2021 News Highlights

• Google Ads is rolling out new updates, including combining standard Display campaigns and Smart Display campaigns into a single option.
• LinkedIn will be rolling out longer content posts for brands and companies. Longer content posts will allow brands to leverage long-form content to more effectively engage with audiences.
• Microsoft Office 2021 will launch on the 5th October to consumers, the same day Widows 11 is proposed to launch.
• LinkedIn has a new ‘Competitor’ feature in Page Admin analytics. Competitor analytics provide the opportunity to assess your own brand’s performance on LinkedIn against competitors.