Spy on Your LinkedIn Competition, IG Map Search & Other News

Catch up on the latest business and tech news highlights from this week. Find out about new updates in the tech world, grant assistance to eligible businesses in Australia and other news.

Monday, 13 September 2021 News Highlights

  • Instagram is testing a new ‘Favourites’ feature, letting users categorise preferred Instagram accounts’ posts higher in your feed.
  • Twelve not-for-profit groups in QLD will be receiving an infrastructure boost. Projects include building emergency refuge accommodation, upgrading community halls and creating new community support hubs.
  • Facebook is rolling out optimised conversions for shops. Advertisers on Facebook should be able to direct 10% of their traffic to their Instagram and Facebook shops.

Check out last week’s news.

Tuesday, 14 September 2021 News Highlights

  • Instagram is launching Map Search, a new discovery tool featuring popular tagged locations. Map Search will make it easier for users to find small businesses in their area.
  • Apple has released updates for iOS, macOS and watchOS to defend against potential bug concerns.
  • Zoom is working on new features such as a live translation tool and whiteboard features during meetings. The video chat software creator aims to drop new features throughout the next year.

Wednesday, 15 September 2021 News Highlights

  • The QLD and Commonwealth Government are providing a $52.8M emergency support package to QLD businesses who are affected by the NSW border restrictions. Grants will be available from mid-Oct 21.

For more information visit: www.business.qld.gov.au

  • Additional funding will be allocated to small businesses in South Australia. The SA grant programs will deliver an estimated $15M in support to about 3,500 local businesses.

For more information visit: www.treasury.sa.gov.au/Growing-South-Australia

Thursday, 16 September 2021 News Highlights

  • Twitter reopens their account verification process to allow accounts to apply for a blue ‘Verified’ badge.
  • LinkedIn has announced they will be launching a new $25M creator fund, which initially will be focused around a new Creator Accelerator Program.
  • Facebook launches Ray-Ban Stories this week in collaboration with the sunglasses brand’s new Smart Glasses. Ray-Ban’s Smart Glasses features include taking photos, videos while listening to music and/or taking phone calls.

Friday, 17 September 2021 News Highlights

  • Google Ads is rolling out new updates, including combining standard Display campaigns and Smart Display campaigns into a single option.
  • LinkedIn will be rolling out longer content posts for brands and companies. Longer content posts will allow brands to leverage long-form content to more effectively engage with audiences.
  • Microsoft Office 2021 will launch on the 5th October to consumers, the same day Widows 11 is proposed to launch.
  • LinkedIn has a new ‘Competitor’ feature in Page Admin analytics. Competitor analytics provide the opportunity to assess your own brand’s performance on LinkedIn against competitors.
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