From 2 vehicles to 12, the power of local marketing.

Discover how Cascade Pool and Spa Centre used local marketing to grow their business, taking them from 2 to 12 vehicles!

Who are Cascade Pool & Spa Centre?

Cascade Pool & Spa Centre are a trusted name in Port Macquarie, known for their exceptional pool and spa retail services and knowledge. The company was one of the first to install pools in the Hastings area, starting in the early 1970s. After taking over the business from Peter, who had owned it for over 11 years, the current owners, Brad & Rebecca, became the third owner of Cascade Pool & Spa Centre. Despite facing challenges like COVID-19, the company has grown significantly, driven by a passion for quality and customer satisfaction.

The Challenge: Overcoming Online Invisibility

Despite their expertise and strong reputation, Cascade Pool & Spa Centre faced significant challenges in gaining online visibility and attracting new customers. With limited digital presence, they struggled to reach their full potential in a competitive market. The need for a robust online marketing strategy became evident to sustain and boost their growth trajectory.

Strategy: Enhancing Cascade Pool & Spa Centre’s Digital Presence

Cascade Pool & Spa Centre partnered with Localsearch to enhance their digital presence. They opted for the combined power of a Localsearch Business Profile and Google Business Profile Optimisation. This strategic move aimed to improve their online visibility, attract more local customers, and drive business growth.

The Results

Since partnering with Localsearch, Cascade Pool & Spa Centre has witnessed remarkable growth:

  • Fleet Expansion: Their operational capacity has surged from 2 vehicles to 12 vehicles on the road.
  • Team Growth: The company’s workforce has expanded from a small team to 19 dedicated employees.
  • Increased Visibility: With optimised online profiles, Cascade Pool & Spa Centre consistently ranks higher in local searches, leading to more inquiries and higher customer engagement.
  • Enhanced Customer Interaction: An optimised Google Business Profile has made it easier for potential customers to find and contact them directly.

Cascade Pool & Spa Centre’s success story highlights the power of a well-executed digital marketing strategy. By leveraging Localsearch’s comprehensive solutions, they have not only expanded their operations but also strengthened their market presence, setting a solid foundation for continued growth and success.

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