29 leads.900 search views.10 calls. In 30 days.
From an outdated website buried on page three to a dominant online presence across the Gold Coast, Dazzling Blue Pools & Spas is now the first name locals find when their pool needs attention.
Who they are
A Gold Coast pool and spa specialist keeping backyards sparkling year-round
Troy and the team at Dazzling Blue Pools & Spas have been keeping Gold Coast pools sparkling for years. From their full-service shop at Palm Beach, they offer everything a pool owner could need, water testing, chemical supplies, robotic cleaners, equipment, and a regular pool cleaning and maintenance service. What started with just 160 clients and 2 technicians has grown into a fleet of 6 full-time technicians running 320 services across the Gold Coast region.
Before Localsearch
Buried online, busy offline | but the two weren't connecting
- Website was outdated and sitting on page three or four of Google
- No SEO strategy, competitors were taking search traffic that should have been Troy's
- Seasonal summer demand wasn't being captured online
- Service side had doubled to 320 regular services, but online visibility hadn't kept pace
After Localsearch
Page one, more customers, a strategy that flexes with the seasons
- 29 leads, 900 search views, 19 website clicks and 10 calls in the last 30 days
- Ranking organically on page one for "pool shop Gold Coast", the most searched term in the local industry
- Google Ads delivering trackable leads with above-industry conversion rates
- Meta Ads building brand awareness across Palm Beach and surrounding suburbs
"Having Will on the end of the phone, whether we need to adjust something on the website, change a campaign or just get him in for a meeting on the Gold Coast, that relationship has been really good. It's a phone call or an email and it's done."
Troy
How we did it
The strategy, led by Will
Troy's old site wasn't just outdated | it was letting down every other part of the business. Will started with a full rebuild to create a professional, conversion-focused site that matched the quality of Dazzling Blue's service.
"Pool shop Gold Coast" is the biggest keyword in the local industry. Will built a targeted SEO strategy to rank Dazzling Blue organically | so when people are browsing, not just buying, Troy's business is the one they find.
When a pool pump blows up, customers don't shop around | they search and they call. Google Ads puts Dazzling Blue in front at exactly that moment, with conversion rates running above the 8% industry standard.
To grow the service territory in key areas like Palm Beach, Will added a Meta Ads campaign | getting Dazzling Blue in front of local homeowners before they even need to search.
The pool industry has a hard summer and a quiet winter. Will shifts the marketing mix accordingly | pushing ads when demand is high and building organic authority in the off-season so Dazzling Blue is perfectly positioned when the heat returns.
The numbers
365 days of growth
"Having Will on the end of the phone, whether we need to adjust something on the website, change a campaign or just get him in for a meeting on the Gold Coast, that relationship has been really good. It's a phone call or an email and it's done."
, Troy, Owner, Dazzling Blue Pools & Spas
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