576 leads.#1 for "Locksmith Belmont".320 phone calls in 60 days.
Lake Macquarie Mobile Locksmiths went from 30 years of hard-earned local reputation to being the first name locals see when a lockout hits, with a shift in ad spend to social awareness, sharper local SEO and a Google Business Profile that turns urgent searches into ringing phones.
Who they are
A husband-and-wife team, on call when locks won't wait
Katrina and Ben run Lake Macquarie Mobile Locksmiths out of Belmont, covering the Lake Macquarie region for lockouts, rekeys, and security upgrades, the kind of job that's urgent by nature and rarely booked in advance. For a locksmith, most jobs are won in the first Google search someone makes the moment they're locked out, which meant real name-recognition and brand loyalty had to be earned, not assumed.
Before Localsearch
30 years of reputation, invisible in an urgent search
- Three decades of experience and a loyal local following
- Lockout searches happen once, with no time to shop around
- Callers picked whoever appeared first, not by name
- Brand recognition wasn't translating into online trust
After Localsearch
The name Lake Macquarie locals search for first
- #1 on Google for "Locksmith Belmont"
- Average keyword position of 2.53 across target terms
- 576 GBP leads and 320 phone conversions in 60 days
- 92,470 social impressions building name recognition across the region
"The volume of work has increased 10 fold, the campaign that is running has really been doing it's job."
Katrina
How we did it
The strategy, led by Lachlan
Google Ads was doing its job for online enquiries, but it wasn't built to promote the physical shop itself. We shifted focus to social ads targeting local awareness of the Belmont location, putting the shopfront, not just the phone number, in front of the community.
Lake Macquarie Mobile Locksmiths now ranks #1 for "Locksmith Belmont", exactly where an urgent, high-intent searcher is looking first. Across their broader target terms, an average keyword position of 2.53 keeps them essentially at the top of page one.
576 GBP leads and 320 phone conversions from the website in 60 days, for a locksmith, that's the whole business model.
92,470 social impressions layered on top of the search performance means the business is showing up everywhere a Lake Macquarie local might look.
The numbers
365 days of growth
"The volume of work has increased 10 fold, the campaign that is running has really been doing it's job."
Katrina, Owner, Lake Macquarie Mobile Locksmiths
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