+171% calls.+300% emails.More enquiries, more business.
How a Localsearch website transformed DSR Plumbing's online enquiries in just 60 days, turning everyday visitors into a steady stream of calls, emails and quote requests for Sarah and David's family-run trade business.
Who they are
A family-run plumbing business built on two decades of hands-on experience
DSR Plumbing is a family-run plumbing business built on two decades of hands-on experience. Owners Sarah and David have been serving their local community for 20 years, earning a reputation for reliable, quality workmanship. As a trusted trade business, DSR Plumbing relies on a steady flow of enquiries and quote requests to keep jobs coming in, and their website is a key part of how new customers find them.
Before Localsearch
A site attracting visitors, not enquiries
- 20 years of reputation not translating into online leads
- Only 7 phone conversions and 1 email conversion in the previous window
- Traffic landing on the site without a clear path to call, email or quote
- Quote requests inconsistent and hard to track
After Localsearch
A website that turns local searches into real jobs
- Phone conversions from the website up 171% (7 → 19) in 60 days
- Email conversions up 300% (1 → 4) in the same window
- 281 total users (256 brand-new) and 449 page views across direct, organic and referral
- Localsearch Plus listing lifting search views 37%, leads 74%, website clicks 67% and calls 80%
"A lot of people coming through with enquiries, quote requests, a lot more business since you took over our website."
Sarah
How we did it
The strategy, led by Lachlan
We reworked the DSR Plumbing website with one job in mind, making it easy for local customers to call, email or request a quote the moment they need a plumber. Clear calls-to-action, tap-to-call phone numbers and a simple quote request path replaced the old brochure-style layout.
Over the 17 May to 15 July 2026 window, phone conversions from the website grew 171%, from 7 to 19 calls, and email conversions grew 300%, from 1 to 4, on 281 total users and 449 page views.
Traffic came through 143 direct visits, 110 from organic search and 15 referral, evidence the site is being found, remembered and recommended, not just stumbled onto.
DSR Plumbing's Localsearch Plus listing is compounding the website's gains, search views up 37%, leads up 74%, website clicks from the listing up 67% and calls up 80% over the same 60-day window.
The numbers
365 days of growth
"A lot of people coming through with enquiries, quote requests, a lot more business since you took over our website."
Sarah, Owner, DSR Plumbing
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