From pencil and paper.To +140% page views in 30 days.A tradie's first website, done right.
For 25+ years Darryl's run DJ's Pressure Cleaning on hard work and word-of-mouth. Local Marketing Specialist Mel built him a website that sounded just like him — and the Cassowary Coast started finding him online.
Who they are
A Cassowary Coast family business with the largest range of parts in Australia
For more than 25 years, Darryl Gordon has run DJ's Pressure Cleaning, servicing homes, offices and local landmarks across the Cassowary Coast in Far North Queensland. He's built his name on good old-fashioned hard work, doing the job right and giving 110% to every clean — earning a rock-solid reputation in the community.
Before Localsearch
Word-of-mouth was hitting its ceiling
- 25+ years of reputation, but no online presence
- Self-described "not great with computers"
- New customers limited to people who'd heard of him
- No way to showcase the quality of completed jobs
After Localsearch
An honest website that sounds like Darryl
- Custom website that reflects Darryl's straight-up, hardworking personality
- Photos of real jobs uploaded regularly to keep content fresh for Google
- Steady stream of new enquiries — homeowners, offices and local venues
- Ongoing support from Mel so the digital side runs itself
"I read the website over about two or three times. I thought, 'This is exactly me. They've nailed it.' It felt like they could read my mind."
Darryl Gordon, Owner of DJ's Pressure Cleaning
How we did it
The strategy
Local Marketing Specialist Mel sat down with Darryl to learn how he runs the business and what makes him different in the Cassowary Coast.
Built a website that captured Darryl's honest, no-nonsense personality — the kind of site customers said "felt like he wrote it himself".
Uploaded real job photos and explained why Google rewards fresh content, so the site keeps climbing in local search.
Mel follows up regularly, helps with photos and makes sure everything's running smoothly — so Darryl can stay on the tools.
The numbers
365 days of growth
"I read the website over about two or three times. I thought, 'This is exactly me. They've nailed it.' It felt like they could read my mind."
— Darryl Gordon, Owner, DJ's Pressure Cleaning
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