37K+ more impressions.+37% conversions.A surge in bookings.
With nearly two decades of teaching experience, Discount Driving School partnered with Localsearch to revamp their online presence and drive a surge in bookings across South East Queensland.
Who they are
A South East Queensland family business with the largest range of parts in Australia
Discount Driving School, founded by Peter Wright, has been teaching learner drivers across South East Queensland for almost two decades. Peter's passion for teaching and commitment to a comfortable learning environment have made the school a go-to choice for learners in Brisbane, Ipswich, Forest Lake and Springfield Lakes.
Before Localsearch
~20 years teaching, an ineffective website holding it back
- Teaching learner drivers across South East Queensland for ~20 years
- Strong reputation in Brisbane, Ipswich, Forest Lake and Springfield Lakes
- Previous website was ineffective and limiting growth
- Needed to reach a wider audience and increase bookings
After Localsearch
A revamped online presence and a surge in bookings
- 37K+ increase in impressions across paid search
- +37% increase in conversions
- +21% increase in conversion rate
- Targeted PPC reaching learners across South East QLD
"I feel rewarded from teaching people to drive well; I love what I do. My business has scaled since partnering with Localsearch, and I cannot express my gratitude enough."
Peter Wright
How we did it
The strategy, led by Clint Walton
Working closely with Peter, Localsearch Digital Marketing Specialist Clint Walton guided him through the benefits of a new website. Peter embraced the change and hasn't looked back since.
A tailored pay-per-click advertising strategy was crafted to drive traffic and conversions, targeting learner drivers actively searching for driving schools across South East Queensland.
The numbers
365 days of growth
"I feel rewarded from teaching people to drive well; I love what I do. My business has scaled since partnering with Localsearch, and I cannot express my gratitude enough."
— Peter Wright, Owner, Discount Driving School
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