"Proof's in the Pudding":How CK Cabinetry Went from a Backyard Shedto Owning Its Own Workshop
CK Cabinetry started in a shed beside Cheyne Kohncke's house. Today it operates from its own brand-new premises in Coolum Beach, complete with a showroom and state-of-the-art equipment including a CNC machine. Along the way, Cheyne committed to long-term digital marketing and reinvested as the business grew. Now CK Cabinetry ranks number one on Google for "cabinetry sunshine coast", and the leads keep coming.
Localsearch performance data, 31 August to 29 October 2026 (60 days).
Who they are
A Sunshine Coast cabinet maker built from the ground up
CK Cabinetry is a custom cabinetry business based in Coolum Beach on the Sunshine Coast, owned and run by Cheyne Kohncke. The team designs and builds kitchens, bathrooms, laundries and butler's pantries, robes, study and office fit-outs, as well as commercial shop fitting. Cheyne's growth story is one plenty of tradies will recognise. He started out in a shed beside his house, moved into a leased commercial unit as demand grew, and has now bought and fitted out brand-new premises of his own, with a showroom for clients and a CNC machine on the workshop floor.
Before Localsearch
From a backyard shed, looking for a partner to trust
- Running the business out of a shed beside his house
- Investing in marketing felt like a gamble, and Cheyne wanted to see exactly where his money was going and what it was delivering
- Needed partners he could trust, which is why he followed his long-time rep Dave to Localsearch
After Localsearch
A full-stack strategy and a workshop of his own
- Number one on Google for "cabinetry sunshine coast" on mobile and desktop, and number one on mobile for "cabinet makers sunshine coast"
- 303 leads in 60 days through their Localsearch Plus profile, with quality Cheyne describes as "pretty impressive"
- 114 Google Ads conversions, with one in every six clicks turning into an enquiry
- 215 enquiry actions on the website in 60 days: 116 phone calls, 68 form clicks and 31 emails
- Grown from a backyard shed to a leased unit, and now into his own fitted-out premises
- Website, SEO, Google Ads and social all working together as one full-stack strategy
"I like to see where my money goes and how it's actioned. And every time I do, the proof's in the pudding."
Cheyne Kohncke, Owner, CK Cabinetry
In their own words
"I like to see where my money goes and how it's actioned. And every time I do, the proof's in the pudding."
"It's always consistent. There's always leads coming through, and the quality of leads is pretty impressive."
"It's not a waste of money. It's for growth, for forward planning. That's what it comes down to."
"It's a gamble. But if you've got the right people in place, like Dave and Localsearch, you'd be stupid not to do it."
"I would recommend Localsearch to anyone, any tradie, any business that wants to grow, that really cares about their business, because you know you're in great hands. They're perfect teammates to get on board with."
How we did it
The strategy, led by Dave Barr
Cheyne has worked with Localsearch rep Dave Barr for five years, and followed him to Localsearch in June 2025. Since then, CK Cabinetry has invested in a full digital stack designed to put them in front of homeowners and businesses across the Sunshine Coast.
showcasing CK Cabinetry's full range of services and built to rank for the searches that matter
ongoing optimisation that has taken CK Cabinetry to the top of Google for high-value local searches like "cabinetry sunshine coast"
capturing people actively searching for a cabinet maker right now
making sure CK Cabinetry shows up across local search, maps and directory results
building awareness of the CK Cabinetry name across Facebook and Instagram
The numbers
Last 60 days
"I like to see where my money goes and how it's actioned. And every time I do, the proof's in the pudding."
Cheyne Kohncke, Owner, CK Cabinetry
Ready to grow from where you are to where you want to be?
Let’s build your growth story
Talk to Localsearch about a digital strategy that grows with your business.