"We've Actually Put On Another Plumber":How Taps 'R' Us Kept the Leads FlowingThrough a Change of Owner
After five years on the tools with the Taps 'R' Us crew, Jay Eising became its owner in September 2026. As a new owner, he had every reason to shake things up. Instead, he kept the business's seven-year partnership with Localsearch. Within weeks, the leads coming into the office had him putting on another plumber.
Localsearch performance data, last 60 days, 5 September to 6 November 2026.
Who they are
From crew member to owner of a Sunshine Coast plumbing team
Taps 'R' Us Australia is a Kunda Park plumbing business servicing the whole Sunshine Coast, from Noosa and Maroochydore to Buderim, Caloundra and the Hinterland. Available 24/7, the team handles everything from general plumbing, blocked drains, leak detection and gas fitting through to hot water systems, a specialty they're known for. They're also tap replacement specialists, with a mobile showroom stocking brands like Caroma and Dorf, and they don't charge a call-out fee. Jay brings 14 years of industry experience, five of them with the Taps 'R' Us crew. He enjoyed working for the business so much that he wanted to own it, and in September 2026 he took over from previous owner Craig. Just weeks into the job, he has already grown the team by putting on another plumber.
The Handover
- As a new owner, Jay could have changed providers and started fresh, as many new owners do
- Other marketing companies didn't offer the face-to-face service Taps 'R' Us was used to
- Jay needed quick, reliable help with website changes while learning the ropes of the business
Since Taking Over
- Another plumber added to the team, which Jay puts down to the number of leads coming into the office
- 296 leads through their Localsearch Plus profile in 60 days, including 67 calls, 91 direction requests and 137 website clicks
- Google Ads converting at 31.6%, so nearly one in every three clicks becomes an enquiry
- 80 enquiries straight from the website: 56 phone calls, 17 form clicks and 7 emails
- A local account manager just down the road, with website changes handled with a quick phone call
"Since taking over, we've actually put on another plumber. That's down to the amount of leads we actually get coming into the office that we can follow up on."
Jay Eising, Owner, Taps 'R' Us Australia
In their own words
"Since taking over, we've actually put on another plumber. That's down to the amount of leads we actually get coming into the office that we can follow up on."
"The other companies didn't have that face-to-face value that your company did."
"There's been a couple of times I've made calls with little bits and pieces to help me with the website, and you guys have been straight on the phone and easy to deal with."
"Working with Leanne, she's always just down the road, she's always on the phone, easy to chat to. You're not talking to a robot."
"At the end of the day, I'm a lot more confident knowing that you're there and you know what you do."
How we did it
The strategy, led by Leanne Portas
Taps 'R' Us first partnered with Localsearch in April 2019. When Jay took over in September 2026, account manager Leanne Portas made sure the handover was seamless, keeping the full digital stack running so the phone never stopped ringing.
showcasing their full range of plumbing, gas and hot water services, and turning visitors into calls and enquiries
putting Taps 'R' Us in front of people searching for terms like "plumbers sunshine coast" and "plumbers near me"
keeping their profile active and accurate so locals can find, call and get directions to them
a Bronze Bundle listing that has been found 3,957 times in 60 days
extending their visibility to more Sunshine Coast customers searching for a plumber
The numbers
Last 60 days
"Since taking over, we've actually put on another plumber. That's down to the amount of leads we actually get coming into the office that we can follow up on."
Jay Eising, Owner, Taps 'R' Us Australia
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