From 1 store to 2.2.29% Google Ads conversion rate.In a crowded Gold Coast market.
Balance Mobility faced fierce competition in a crowded market. With Localsearch's help, they scaled from one store to two — and achieved a Google Ads conversion rate nearly triple the small business average.
Who they are
A Gold Coast & Northern NSW family business with the largest range of parts in Australia
Balance Mobility is a family-owned and operated store specialising in the supply and hire of mobility and medical aids, rehabilitation and special needs equipment. Expanding from one store to two, Balance Mobility now services the Gold Coast and Northern NSW region — offering personal attention, genuine assistance and the best value in mobility scooters, with quality vehicles backed by solid warranties and reliable after-sales support.
Before Localsearch
Lost in a crowded mobility market
- Family-owned and operated, single Gold Coast store
- 3,000,000+ Google results for 'mobility scooters' on the Gold Coast
- Wide product mix needed a broad, well-targeted strategy
- Needed immediate leads while building long-term organic growth
After Localsearch
A second store and category leadership
- Scaled from one store to two — Gold Coast and Northern NSW
- 2.29% Google Ads conversion rate (nearly 3× the small business average)
- Top positions for 6+ keywords including 'mobility aids Gold Coast'
- 160K+ Google Ads impressions and 160K+ website page views in 12 months
"We wouldn't be where we are today without Localsearch. We are thrilled with the growth and outcomes we have achieved."
Balance Mobility Team
How we did it
The strategy
Localsearch implemented a Google Ads campaign so Balance Mobility could generate leads immediately, with specialists analysing and optimising to win bids on relevant high-intent keywords.
A thorough keyword and competitor analysis identified the queries most likely to drive traffic and conversions. Balance Mobility now holds top positions for 6+ keywords including 'mobility aids Gold Coast', 'wheelchairs Gold Coast' and 'wheelchair hire Gold Coast'.
A 20-page custom website was built to the business's brief: fast load times, mobile-friendly, pop-up purchase notifications, brand colours and an enquiry form — with migrated imagery from the existing site embedded throughout.
The numbers
365 days of growth
"We wouldn't be where we are today without Localsearch. We are thrilled with the growth and outcomes we have achieved."
— Balance Mobility Team
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