What happened to Google My Business?
May 11, 2022

In this article


By Sarah Russo February 19, 2025
What are the top benefits of using a Facebook business page?  Multiple ways to easily engage with customers. Maximise your online reach with boosted posts. Gather online reviews. Increase the traffic to your website. Use Facebook’s insights to find your ideal customer.
By Sarah Russo February 19, 2025
How does a backlinks work?
By Holly Ford February 19, 2025
What are backlinks?
By Sarah Russo February 18, 2025
According to a report by Deloitte Access Economics, requested by Free TV Australia, more than 97% of Australians have access to commercial television . The industry itself injects billions of dollars into the economy every year, supporting roughly 16,300 full-time equivalent jobs, both directly and indirectly. Studies also revealed viewership of free to air TV increases dramatically. For example, TV audiences were 23% higher during the 2019–2020 bushfires. Businesses have a real opportunity to take advantage of a large audience, but how much does it cost to put an ad on TV in Australia? In this article, you’ll find: How much it costs to advertise in Australia. How to get started in running a TV ad in 2021. The top-viewed programs in 2019. And more.
February 18, 2025
Step 2  Once you receive the email, please open it and click on the link. This link is for one-time use only and is valid for 5 days.
February 18, 2025
This page has been published as a quick reference to help clear space when your email is approaching its storage limit.
February 18, 2025
Requirements Please note this fix will only work if you have Windows 7 Service Pack 1 or higher installed. Due to recent security upgrades, some clients running Windows 7 experience issues where they cannot configure email using our servers. Microsoft has released a patch for this but still requires some additional configuration to address the issue.
February 18, 2025
Step 1 Sign in to Mail Quarantine Enter your email address Enter your email password Click Sign in
February 18, 2025
Please find frequently asked questions below. If your question is not listed, please contact IT Support for assistance.
February 18, 2025
One of the benefits Localsearch offers for Google Ads campaigns is call tracking for all of the phone leads your business receives. Here’s a guide to help you make the most of this feature: Step 1 When your campaign goes live, you will receive an email from pronto@trkcall.com to set up your call tracking account with a prompt to set a password. If you’ve already done so, all you need to do is to log into your dashboard via https://calltracking.localsearch.com.au/ and you can listen to your calls.

Related Articles


By Sarah Russo February 19, 2025
What are the top benefits of using a Facebook business page?  Multiple ways to easily engage with customers. Maximise your online reach with boosted posts. Gather online reviews. Increase the traffic to your website. Use Facebook’s insights to find your ideal customer.
By Sarah Russo February 19, 2025
How does a backlinks work?
View all

Tips to grow your business

from the experts

Share this

TLDR: Google My Business has been rebranded as Google Business Profile, but with new features. The Google My Business App will be replaced by the Google Maps App.


Google My Business still exists. However, it is now known as Google Business Profile and has some brand-new features.


In 2021, Google announced their Google My Business product would be rebranded to Google Business Profile.


The change started to roll out in November 2021, with the most recent update in April 2022 announcing the retirement of the Google My Business App.


But how does this all impact business owners?


In short, it means more work for business owners, but with some good benefits of doing so.


This is what you need to know.



You may also like:  Localsearch is a Google My Business Partner.

Sonya Millan

Bella Pettiona

While most people were still learning to read and write, Sarah was tackling thriller novels and writing poetry and short stories. It was only natural her love of the written word propelled her towards a career in editorial, marketing, blogging, content writing and all things creative. When not crafting copy for our own brand and clients, she's lifting iron at the gym and writing her first novel. 

Is Google Business Profile the same as Google My Business? 

Google Business Profile (GBP) plays the same role as Google My Business (GMB), but better.


Your profile (if optimised) will still show in the local results on Google Search, as well as on Google Maps. So, you can see why it’s important to have one and to  optimise your Google profile  to ensure you show up as close to the top as possible for people searching for your business, products and services.


As mentioned, Google started rebranding Google My Business to Google Business Profile in November 2021. In late 2021-early 2022, we started to see the name change rolling out and some new features being tested outside of Australia.



The name change is to better reflect the purpose of the product and what it can do for businesses. It also comes as the platform receives new features to better fulfil said purpose.

NEW features coming to Google Business Profile: 

Google Guarantee Tick 

Businesses with a Google Business Profile will soon start to be considered for a Green Tick Badge, called the Google Guarantee.


What happens is, Google manually looks at your Google Business Profile and your online presence, and if the information is all the same and ensure you can give potential customers peace of mind if they were to come to you. If yes, they then give you a screening call to ensure you are in fact legitimate. Then, you will receive this tick.



The tick helps people see you are a legitimate business who information certified by Google as being correct. It will help you stand out from the crowd.

New Features in Beta Testing

Google is testing some new Google Business Profile features overseas, such as some different display and category options. Learn more about the Google Guarantee Tick and some of the other new features on the Help Me Grow My Business podcast.

What happened to the Google My Business App? 

As of July 2022, the Google My Business mobile app will be replaced by the Google Maps Apps.



Businesses will be able to manage their Business Profile from both the Google Maps App and in Search, providing a quicker access point to update your information.

What do businesses need to do now? 

Now is the time to optimise your Google Business Profile. At a minimum, you want to ensure your business information is accurate and consistent, you’re in the right categories and you’re posting both posts and photos regularly.



Now, if you want more results from your Google Business Profile, Localsearch can help.  Request a free Google Business Profile audit  to get started.