Understanding Key SEO Terms

How to Understand Key SEO Terms

Accessible to Search Engines

Keyword Used in Page Title

Using a keyword in your title helps search engines associate your page with a topic. Higher search engine positions are strongly correlated to keyword use here. However, be careful not to stuff your page titles with too many keywords as this can lead to penalties from search engines.

Sufficient Page Content

Search engines seek pages that contain relevant and unique content that best serves a searcher’s intent. Consider what questions your customers are asking on Google and try to answer these questions with helpful, reliable and people-first content.

Use of Keywords in H1 Tags

H1 tags are used to mark up a website’s main subject. In a webpage’s code, you’ll see the H1 text wrapped in <h1></h1> tags.



Using keywords in H1 tags will help to improve your site’s search engine ranking. They are also a best practice for accessibility, and help potential visitors determine your page’s content.

Google Business Profile (GBP)

Google Analytics / Tag Manager Tracking

WWW Resolve / Redirect

Search engines consider ‘example.com’ and ‘www.example.com’ to be different. Unless you use a server-side redirect, you could be penalised for duplicate content.



This server-side redirect is different to a client-side redirect and can only be completed by accessing your websites server configuration files.

Brand in Page Title

Having your brand or company tag in your title tag is an easy way to build brand awareness and help searchers find your business by name.

Optimal Page Title Length

Page titles are an important factor in your search engine position. As search engines only show about the first 60 characters of your title in their search results, exceeding this limit can deter users from potentially clicking on your website.

Meta Title & Descriptions

This search-engine facing text can influence a page’s position in search results. On the results page, it also provides context to searchers about your page’s topic and focus, which can impact whether they visit your site or not.

Meta Description Length

Search engines use this description to describe your page. The maximum length is usually 160 characters. Including a good description that doesn’t exceed the character limit can convince more searchers to click on your link.

Keywords in the Meta Description

Make sure to use relevant keywords in your meta description for your website’s pages. This can help your page’s prominence and visibility when users search for specific keywords, likely lead to more website clicks.

Sitemap.xml File

Alt Image Attribute

This piece of code is used to tell visually impaired people what an image is about. It can also help search engines understand why you’re using an image. Therefore, alt image attribute is important for accessibility, user experience, and image traffic.

Website Found on Google

Having your site show up on search engines is critical for your business. Your listing needs to tell search engines and visitors what your website is about. Having a high search engine ranking will give you the opportunity to reach more potential customers!

Schema Markup

Open Graph Markup

Open graph tags, when used on your website, allow you to control how and what content shows up when a link from your site is shared on social media sites like Facebook or Twitter. People are arguably more likely to see and click shared social media content with optimised open graph tags, increasing website traffic.

Keywords in Image Alt Attribute

Using keywords in the alt attribute of an image can boost search engine rankings slightly – but it can also add value for sight-impaired users.

Looking to get your website ranking higher in relevant search results on Google?