Social Media Trends to Watch in 2023 — Aussie Business Guide 

20 January, 2023

7 mins read

Social Media Trends

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As we move into 2023, it’s important to stay on top of the latest social media trends if you want to make the most out of your digital presence.

We know, trends can be overwhelming, but that’s why we’re here to make it easy for you. In this blog, we’ll break down some of the most important ones and explain how you can use them to enhance your brand and connect with new and existing customers.

5 Social Media Trends to Watch in 2023

1. The emphasis on privacy and security will continue to grow.

With all the talk of data breaches and privacy concerns in recent years, it’s no surprise people are becoming more cautious about what they share online. This means features like encrypted messaging, end-to-end encryption and private accounts will become more popular.

Users increased concern for privacy should also be considered when you’re running competitions or asking for followers’ details via direct messaging. Be prepared for them to be less willing to publically part with information, so instead of asking for personal information, like postcodes on public competitions try asking for them to comment a certain word to enter. 

2. TikTok will continue to be a powerful player in the social media space. 

The TikTok platform has taken the world by storm and its popularity is showing no signs of slowing down. TikTok’s short-form videos are perfect for capturing attention and creating viral sensations, and is a great way to showcase your products, services and overall team culture.

Every type of business from lawyers and doctors (#earcleaning) to builders and boutiques are capitalising on the ease of this platform, and the ability to go viral with just one TikTok.

3. Social media will continue to be an important tool for online shopping.  

With the rise of eCommerce and social media integration, businesses can now sell their products directly through social media platforms. As a business, you will be able to reach many potential customers you otherwise wouldn’t be able to reach, both through paid and organic means.

This 2023 social media trend also opens new opportunities for creating content like showcasing product reviews and unboxing videos. With the average social media user spending two and half hours daily on various platforms, there is no doubt social media shopping is a place every eCommerce business needs to be.

4. The rise of influencer marketing. 

Businesses are turning to social media influencers to promote their products and services. With the rise of Instagram and TikTok, influencer marketing has become an increasingly popular way to reach a large audience and build brand awareness.

As a small business, partnering with a local influencer can be a great way to increase your online visibility and attract new customers. Although, be sure to select an influencer who aligns with your brand and target audience.

Micro-influencers (between 1,000 to 100,000 followers) are being capitalised on big time by small and big businesses alike. Not only do they tend to have lower rates per post, but regularly have a deeper, more personal connection with their audience as their communities are still quite small.

5. Humanise your brand.

In today’s crowded digital landscape, standing out and engaging with customers is more important than ever. Personalisation and humanisation of your brand can help you to create deeper connections with your customers, which will ultimately help to drive sales.

As a small business, you can use social media to showcase the people behind your brand, share your company’s story and connect with customers on a more personal level.

2023 will be an exciting year for social media, with new trends and developments that offer opportunities to enhance your businesses, connect with customers and build your digital presence.

Looking for social media content ideas? Subscribe to our Digital Marketing Newsletter to get a FREE content calendar straight to your inbox every month. 


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