TikTok’s newest features have been designed to level up your content game, while Microsoft joins the rat race to offer the best AI-generating tools.
Find out the latest updates and new features in this week’s business, tech and marketing news, including:
Catch up on last week’s news:
Instagram Tests NEW Ad Options & More
Google Ads is releasing a Target Return on Ad Spend update , allowing marketers to increase returns on app campaigns.
The targeting update is for app marketers designed to increase revenue earned from in-app advertisements.
Meta has renamed Facebook Advertising Policies to Meta Ad Standards, making them “as useful, transparent and clear as possible.”
However, Meta announced they won’t change the scope of the policies, nor are they announcing any new ones at this point in time.
TikTok has released seven new editing tools, allowing users to easily adjust clips, sounds, images and text in a new editing environment, all within TikTok’s creative flow. You’ll be able to:
Plus, after testing for a few months, TikTok has released Photo Mode to all users. The slideshow posting style is designed to showcase artwork, fashion diaries, photography and more.
YouTube is rolling out unique @handles for channels , making it easier to drive traffic to your profile and promote your channel in the app.
The new @handles can be used as a way for creators to better credit collaborators and spread their channel names.
YouTube is rolling out unique @ handles for channels, making it easier to drive traffic to your profile and promote your channel in the app. #Youtube #SocialMedia #ContentCreation #Handles pic.twitter.com/i62qGlap6T
— Localsearch — Local Business Marketing (@LocalsearchAU) October 12, 2022
Facebook’s new Pages experience is ideal for small-to-medium-sized businesses with easier navigation and a Professional Dashboard.
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Microsoft has entered the world of AI art generation by sharing a preview of their coming Microsoft Designer platform.
The new designer tool will enable an easier way for people to create content for marketing campaigns.
YouTube has refreshed the Studio app on mobile, making it easier to see all the key insights and data points.
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