Meta has won creators over this week with the announcement of extending its ‘no revenue share’ policy to 2024.
Plus, the platform rolls out monetisation tools for creators on Instagram and Facebook, including Reels and NFTs.
This week, the top business and marketing news highlights were:
- Microsoft Defender launches on Windows, macOS, iOS and Android
- Instagram Expands Testing Full-Screen Format for Main Feed
- Spotify to Release Brand Safety Guidelines and Technology for Podcasts
- LinkedIn Launches Development Course for Content Marketing
- How to Edit YouTube Videos after Publishing
- Google Updates Structured Data Guidelines
- Meta will Require a cut of Creator’s Revenue in 2024
- NEW Meta Monetisation Initiatives for Creators
- TikTok Reveals Platform Strategy
Catch up on last week’s news: Facebook to Change Main Feed, Farewell Internet Explorer & More
This Week’s Marketing & News Highlights — 20 June 2022 to 24 June 2022
Microsoft Defender launches on Windows, macOS, iOS and Android
Microsoft is launching a new cross-platform cybersecurity app to provide additional device protection for antivirus software.
The new app called Microsoft Defender will be available for Microsoft 365 Personal and Family subscribers. Microsoft Defender will also include helpful security alerts and tips across users’ devices.
Instagram Expands Testing Full-Screen Format for Main Feed
Like Facebook’s Main Feed testing last week, Instagram has extended trailing a new feed style focusing on short-form content.
However, this is no surprise to some as Instagram was sprung for testing a fully-integrated Instagram home feed in late March.
Spotify to Release Brand Safety Guidelines and Technology for Podcasts
Spotify has partnered with Integral Ad Science to create a brand safety framework and episode-level transcription technology for podcasts.
The brand safety updates will primarily focus on helping advertisers gain more control by excluding topics that don’t align with their brand.
LinkedIn Launches Development Course for Content Marketing
Content and Creative Design is the latest LinkedIn Marketing Labs certification courses users can access for free via LinkedIn.
The current subjects under this category include:
- Introduction to LinkedIn Ads
- Using LinkedIn’s Ad Targeting
- Reporting and Analytics for LinkedIn Ads
- Using LinkedIn for Brand Awareness
- Using LinkedIn for Lead Generation
- Building an Organic Presence with LinkedIn Pages
- Creative Design for LinkedIn
- Building a Full-Funnel Content Marketing Strategy on LinkedIn
How to Edit YouTube Videos after Publishing
YouTube has announced they are launching a new editing feature for users to add corrections to videos after they go live.
The new feature will require creators to note errors and provide clarification and the ability to draw attention to the corrections during the video.
Google Updates Structured Data Guidelines
Google’s recent structured data guidelines update recommends adding markups to product pages.
Meta will Require a cut of Creator’s Revenue in 2024
Meta has extended its plan of requiring a certain portion of Facebook and Instagram creators’ revenue by one year.
CEO Mark Zuckerberg has also announced more creators can be accepted into cash bonus programs for popular Reels.
The news about Meta’s extension of the ‘no revenue share’ policy came with the announcement of new monetisation initiatives coming to Facebook and Instagram.
NEW Meta Monetisation Initiatives for Creators
Meta is adding new Reels and NFTs monetisation options for creators.
The platform is testing a Creator Marketplace on Instagram, where creators have an opportunity to find potential brands to collaborate with.
Meta is expanding its Reels Play Bonus program, for creators to cross-post their Instagram Reels to Facebook and monetise via both apps.
While NFTs are coming to Facebook via a small group of U.S. creators.
TikTok Reveals Platform Strategy
TikTok discussed strategy during its company event at the 2022 Cannes Lions International Festival of Creativity.
The platform plans to increase the number of advertisers using its platform and expand in-platform shopping for users.
