Meta has won creators over this week with the announcement of extending its ‘no revenue share’ policy to 2024.
Plus, the platform rolls out monetisation tools for creators on Instagram and Facebook, including Reels and NFTs.
This week, the top business and marketing news highlights were:
Catch up on last week’s news: Facebook to Change Main Feed, Farewell Internet Explorer & More
Microsoft is launching a new cross-platform cybersecurity app to provide additional device protection for antivirus software.
The new app called Microsoft Defender will be available for Microsoft 365 Personal and Family subscribers. Microsoft Defender will also include helpful security alerts and tips across users’ devices.
Like Facebook’s Main Feed testing last week , Instagram has extended trailing a new feed style focusing on short-form content .
However, this is no surprise to some as Instagram was sprung for testing a fully-integrated Instagram home feed in late March.
Spotify has partnered with Integral Ad Science to create a brand safety framework and episode-level transcription technology for podcasts.
The brand safety updates will primarily focus on helping advertisers gain more control by excluding topics that don’t align with their brand.
Content and Creative Design is the latest LinkedIn Marketing Labs certification courses users can access for free via LinkedIn .
The current subjects under this category include:
YouTube has announced they are launching a new editing feature for users to add corrections to videos after they go live.
The new feature will require creators to note errors and provide clarification and the ability to draw attention to the corrections during the video.
Google’s recent
structured data guidelines
update recommends adding markups to product pages.
Google's latest structured data guidelines update for the product page:
�55358;�57076; Use markup for a specific product, not a category or list of products.
Source
@naomig84
#googleupdate
pic.twitter.com/WXQUvbj5fM
— Localsearch — Local Business Marketing (@LocalsearchAU)
June 22, 2022
Meta has extended its plan of requiring a certain portion of Facebook and Instagram creators’ revenue by one year.
CEO Mark Zuckerberg has also announced more creators can be accepted into cash bonus programs for popular Reels.
The news about Meta’s extension of the ‘no revenue share’ policy came with the announcement of new monetisation initiatives coming to Facebook and Instagram.
Meta is adding new Reels and NFTs monetisation options for creators.
The platform is testing a Creator Marketplace on Instagram, where creators have an opportunity to find potential brands to collaborate with.
Meta is expanding its Reels Play Bonus program, for creators to cross-post their Instagram Reels to Facebook and monetise via both apps.
While NFTs are coming to Facebook via a small group of U.S. creators.
TikTok discussed strategy during its company event at the 2022 Cannes Lions International Festival of Creativity.
The platform plans to increase the number of advertisers using its platform and expand in-platform shopping for users.
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