Google has got people talking yet again with the latest ‘helpful’ updates soon to be released.
The helpful updates are designed to push new, relevant and honest content to the top of Google’s rankings. So, what does that mean for your website when the update goes live?
This week’s business, tech and marketing news includes:
Catch up on last week’s news: NEW IG Features, Google Algorithm Updates & More
Google’s helpful content update is designed to highlight more valuable results instead of clunky keyword-matching content. Surface quality/helpful reviews in Search results.
How to ensure you’re providing helpful content?
Google states helpful content is created for a specific audience. Features expertise. Is trustworthy and credible. Meets the want(s) or need(s) of the searcher.
Google will be releasing their August 2022 Product Review Update in the next coming weeks, after the helpful content update.
The Product Review Update could surface more quality/helpful reviews in Search results
Google has officially launched the video indexing report to help users understand how their videos perform in search . Users can find the report in ‘Pages’.
Pinterest has started rolling out a hosted checkout experience for merchants.
By removing several steps in their checkout process, Pinterest has made it even easier for customers to buy from Pins.
YouTube is making it easier to find relevant podcasts with the launch of a dedicated podcast homepage.
Users can access podcasts on the platform via the “Explore” page.
YouTube is making it easier to find relevant podcasts with the launch of a dedicated podcast homepage.
Users can access podcasts on the platform via the "Explore" page.
#DigitalMarketing
#Podcasts
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— Localsearch — Local Business Marketing (@LocalsearchAU)
August 24, 2022
LinkedIn Learning’s 20 Most Popular Courses are now FREE.
These courses are only free until 31 August 2022.
You can access these courses via
The 20 Most Popular LinkedIn Learning Courses of the Year
blog.
TikTok has confirmed they are testing a new ‘Nearby’ content feed to potentially show users content in their current location.
If the ‘nearby’ test becomes a new feature, it can be a great opportunity for businesses to attract potential customers close by.
Google tests the ‘ Popular on Twitter ‘ tweet display panel in Search results.
The ‘Popular on Twitter’ could encourage users to answer their Google Search queries via verified tweets.
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