YouTube’s new promotion tab trial could be a game changer for businesses to promote their videos on the platform.
Plus, Instagram has been testing tools to help users hide annoying sponsored posts while providing best practices to expand post reach with recommended content.
This week’s business, tech and marketing news includes:
Twitter Tests New Professional Account Options
Catch up on last week’s news: Google ‘Helpful’ Content Update, Product Review Update & More
Twitter is rolling out new Professional Accounts tools in the app to help users to grow and strengthen their presence on Twitter.
Some of the new professional account tools users will be able to access include More link buttons, shopping tools and a location spotlight.
LinkedIn has welcomed the popular ‘ Pin Comment ‘ feature to its platform. Users can now Pin their own or another’s comment to the top of their reply chain.
This can be useful for highlighting responses, giving more context to a post and encouraging website visits.
Meta-platform users can create, customise and schedule content within Meta Business Suite x Vimeo .
Vimeo’s latest collaboration with Meta allows users to create Facebook Ads, Instagram posts and more, directly within Meta Business Suite.
YouTube is testing an easier way to promote content via YouTube Studio instead of using Google Ads Manager.
If the YouTube
promotions tab
is integrated into the platform’s video performance data, this new feature could prompt businesses to promote more of their YouTube content.
Twitter is testing a new “Tweet Tiles” display , which will facilitate new visual formats for tweeted links.
Tweet Tiles could have the potential to drive more engagement and clicks for Twitter users.
Instagram is thinking up more ways to keep users happy by testing to improve users’ control over suggested posts.
The latest Instagram tests for suggested posts include:
The platform has also published best practices for content to be eligible for recommended content.
In summary, the Head of Instagram Adam Mosseri explains content can only be eligible for Recommendations if:
TikTok has released a three-step video series for business owners who want to use the platform for marketing.
TikTok’s tips include:
1. How to create a TikTok video in 7 steps.
2. How to create a TikTok Business Account.
3. How to create a TikTok Ads Manager account.
Meta is in the early stages of building a new customer-service division to provide direct advice and assistance for Facebook and Instagram users.
Users can now look forward to a faster way to resolve account issues and concerns in the near future.
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