YouTube Promotions Tab, Latest Instagram Tests & More

Sonya Millan • September 6, 2022

In this article


Woman introducing LocalRank product
By Sonya Millan April 10, 2025
LocalRank is a simple, effective local SEO service designed to help small and medium businesses rank higher on Google, drive more website traffic, and connect with more local customers—especially in today’s AI-powered search environment.
person presenting LocalVis product
By Sonya Millan April 10, 2025
Looking to build trust and drive more action from potential customers? Your online presence plays a critical role. LocalVis helps by syndicating your business information across 30+ channels, including your website, Localsearch profile, and Google Business Profile.
By Katrina Stapleton March 26, 2025
Wondering how the 2025–26 Federal Budget will impact your small business? From energy bill relief to tax cuts, here’s what you need to know to stay ahead.
By Katrina Stapleton February 28, 2025
Is your small business ready for how Google and AI are changing the game? Learn how to keep showing up in search, stay competitive, and connect with more customers in the age of AI.
By Sonya Millan January 24, 2025
We are excited to announce an update to our Google Business Profile optimisation service that will save small business owners valuable time.
By Holly Ford January 24, 2025
Discover how inflation, interest rates, wages, housing and government policies in 2025 may help reduce cost-of-living pressures for Australians and small business owners.
By sonya.millan July 18, 2024
Act now! Google is ending Business Messaging by July 31, 2024. Learn how to transition smoothly and maintain customer communication with alternative platforms.
By sonya.millan July 15, 2024
Unlock local business marketing success with our new affordable solutions, designed to enhance your online presence, attract more customers, and achieve tangible results.
By Sonya Millan July 15, 2024
The 2024 Laurie Spina Shield, presented by Localsearch, highlighted the celebration of sportsmanship and talent during the junior rugby league event, which brought together over 1,000 young players from across Queensland over two action-packed days.
By sonya.millan July 12, 2024
Stay informed on important changes for the new financial year in Australia. From energy bill relief and wage increases to tax cuts and superannuation adjustments, will impact businesses nationwide. Learn how these changes can provide savings and require careful planning for financial stability.

Related Articles


Woman introducing LocalRank product
By Sonya Millan April 10, 2025
LocalRank is a simple, effective local SEO service designed to help small and medium businesses rank higher on Google, drive more website traffic, and connect with more local customers—especially in today’s AI-powered search environment.
person presenting LocalVis product
By Sonya Millan April 10, 2025
Looking to build trust and drive more action from potential customers? Your online presence plays a critical role. LocalVis helps by syndicating your business information across 30+ channels, including your website, Localsearch profile, and Google Business Profile.
View all

Tips to grow your business

from the experts

Share this

YouTube’s new promotion tab trial could be a game changer for businesses to promote their videos on the platform.


Plus, Instagram has been testing tools to help users hide annoying sponsored posts while providing best practices to expand post reach with recommended content.


This week’s business, tech and marketing news includes:


Twitter Tests New Professional Account Options


  • Pin Comments on LinkedIn
  • Vimeo x Meta Business Suite
  • YouTube Tests NEW ‘Promotions’ Tab
  • NEW Format for Publisher Links on Twitter
  • Instagram’s Latest Tests
  • TikTok’s NEW Guidance for Brand Video Series
  • NEW Meta Customer Support Division

  Catch up on last week’s news: Google ‘Helpful’ Content Update, Product Review Update & More

This Week’s Marketing & News Highlights — 29 August to 2 September

Twitter Tests New Professional Account Options

Twitter is rolling out new Professional Accounts tools in the app to help users to grow and strengthen their presence on Twitter.

 

Some of the new professional account tools users will be able to access include More link buttons, shopping tools and a location spotlight.

Pin Comments on LinkedIn

LinkedIn has welcomed the popular ‘Pin Comment‘ feature to its platform. Users can now Pin their own or another’s comment to the top of their reply chain.

 

This can be useful for highlighting responses, giving more context to a post and encouraging website visits.

Vimeo x Meta Business Suite

Meta-platform users can create, customise and schedule content within Meta Business Suite x Vimeo.

 

Vimeo’s latest collaboration with Meta allows users to create Facebook Ads, Instagram posts and more, directly within Meta Business Suite.

YouTube Tests NEW ‘Promotions’ Tab

YouTube is testing an easier way to promote content via YouTube Studio instead of using Google Ads Manager.

If the YouTube promotions tab is integrated into the platform’s video performance data, this new feature could prompt businesses to promote more of their YouTube content.

NEW Format for Publisher Links on Twitter

Twitter is testing a new “Tweet Tiles” display, which will facilitate new visual formats for tweeted links.

 

Tweet Tiles could have the potential to drive more engagement and clicks for Twitter users.

Instagram’s Latest Tests

Instagram is thinking up more ways to keep users happy by testing to improve users’ control over suggested posts.


The latest Instagram tests for suggested posts include:


  • Trialling of a new “Not Interested” button for users to mark posts they do not want to see.
  • New option to hide suggested posts containing key terms.


The platform has also published best practices for content to be 
eligible for recommended content.


In summary, the Head of Instagram Adam Mosseri explains content can only be eligible for Recommendations if:

 

  • The user follows recommendations guidelines.
  • The user follows community guidelines.
  • The user’s account is public.
  • The content is original.
  • Users follow best practices for Reels.
  • The text and hashtags are optimised for search.

TikTok’s NEW Guidance for Brand Video Series

TikTok has released a three-step video series for business owners who want to use the platform for marketing.


TikTok’s tips include:

 

1. How to create a TikTok video in 7 steps.
2. How to create a TikTok Business Account.
3. How to create a TikTok Ads Manager account.

NEW Meta Customer Support Division

Meta is in the early stages of building a new customer-service division to provide direct advice and assistance for Facebook and Instagram users.

 

Users can now look forward to a faster way to resolve account issues and concerns in the near future.