Business Profile Manager Tour Overview

Bella Pettiona • April 12, 2023

In this article


Woman introducing LocalRank product
By Sonya Millan April 10, 2025
LocalRank is a simple, effective local SEO service designed to help small and medium businesses rank higher on Google, drive more website traffic, and connect with more local customers—especially in today’s AI-powered search environment.
person presenting LocalVis product
By Sonya Millan April 10, 2025
Looking to build trust and drive more action from potential customers? Your online presence plays a critical role. LocalVis helps by syndicating your business information across 30+ channels, including your website, Localsearch profile, and Google Business Profile.
By Katrina Stapleton March 26, 2025
Wondering how the 2025–26 Federal Budget will impact your small business? From energy bill relief to tax cuts, here’s what you need to know to stay ahead.
By Katrina Stapleton February 28, 2025
Is your small business ready for how Google and AI are changing the game? Learn how to keep showing up in search, stay competitive, and connect with more customers in the age of AI.
By Sonya Millan January 24, 2025
We are excited to announce an update to our Google Business Profile optimisation service that will save small business owners valuable time.
By Holly Ford January 24, 2025
Discover how inflation, interest rates, wages, housing and government policies in 2025 may help reduce cost-of-living pressures for Australians and small business owners.
By sonya.millan July 18, 2024
Act now! Google is ending Business Messaging by July 31, 2024. Learn how to transition smoothly and maintain customer communication with alternative platforms.
By sonya.millan July 15, 2024
Unlock local business marketing success with our new affordable solutions, designed to enhance your online presence, attract more customers, and achieve tangible results.
By Sonya Millan July 15, 2024
The 2024 Laurie Spina Shield, presented by Localsearch, highlighted the celebration of sportsmanship and talent during the junior rugby league event, which brought together over 1,000 young players from across Queensland over two action-packed days.
By sonya.millan July 12, 2024
Stay informed on important changes for the new financial year in Australia. From energy bill relief and wage increases to tax cuts and superannuation adjustments, will impact businesses nationwide. Learn how these changes can provide savings and require careful planning for financial stability.

Related Articles


Woman introducing LocalRank product
By Sonya Millan April 10, 2025
LocalRank is a simple, effective local SEO service designed to help small and medium businesses rank higher on Google, drive more website traffic, and connect with more local customers—especially in today’s AI-powered search environment.
person presenting LocalVis product
By Sonya Millan April 10, 2025
Looking to build trust and drive more action from potential customers? Your online presence plays a critical role. LocalVis helps by syndicating your business information across 30+ channels, including your website, Localsearch profile, and Google Business Profile.
View all

Tips to grow your business

from the experts

Share this

Online directories, like Localsearch.com.au, are affordable and can make a huge difference in growing your business.


Creating a Localsearch.com.au Business Profile will help your business be found in more places online, collect high-quality backlinks, receive enquiries and much more.


8+ million people in regional Australia use Localsearch.com.au each year to find more than 350,000 local businesses. So, claiming your free profile and updating it with relevant information is a great way to reach new customers.

 

In this tour overview, we will be discussing a quick and easy way to update your business information on your Localsearch.com.au Business Profile Manager (BPM).

How to Navigate Your Business Profile 

When you signed up for your Business Profile, you will have received log in details to your BMP. If you use these details to sign into your BPM, you’ll be taken to your homepage, where we will be starting this tour overview.

BMP Homepage 

Personal details.

To update your personal details, go to the ‘person’ icon in the top right corner of the home page.

Your Localsearch suite.

If you click on the ‘four dots’ icon in the top right corner of the home page, you will see your Localsearch suite. Here you will find other useful marketing tools including Localsearch.com.au, Nucleus and account settings.

Profile information.

Go to ‘Profile Info’ to update your details, such as phone number, website, email and address. Ensuring this information is correct can improve local SEO (Search Engine Optimisation) and make it easier for potential customers to find and contact your business.

Trading hours.

To update your trading hours, find the ‘clock’ icon on the home page and click ‘update hours’. For public holidays like ANZAC day, it’s important you have updated your trading hours across all necessary platforms.

Create or view posts.

Go to ‘Latest Posts’ to create a post or view your previous posts. Posting on your Business Profile can help you increase your visibility in search results, engage with customers and improve SEO.

Images.

If you want to add images to your BMP, simply select ‘add images’ in the image section. Images can be a powerful tool in communicating your brand message and showcasing your products or services.

Ratings and reviews.

Go to ‘Average Rating’ to see your ratings. You can also see all your reviews and respond to them in this section. Whether the review is positive or negative, responding shows you care about your customers’ experiences and are willing to engage with them.


Keep in mind no business is perfect!


Having a few negative reviews can actually lend credibility to your positive reviews, indicating your business is authentic and transparent.

Profile analytics.

If you want to take a quick dive into your analytics, you can see your ‘Profile Searches’ and ‘Profile Views’ at the bottom of the home page. This is a fast and effective way to check how your Business Profile has been performing over the past year.

 

Visit Nucleus, Localsearch’s all-in-one digital marketing reporting dashboard for a more in-depth analysis.

Profile tips.

Last but not least, there are ‘Profile Tips’ on the home page to help you optimise your profile. These tips include links to blogs, like this one, that can help you maximise your digital marketing strategies.

Looking to boost your Business Profile?

Whether you’re in Darwin or Rockhampton, Canberra or Wodonga, standing out on   Localsearch.com.au is the key to success. Check out some of our most popular packages   or contact us for a custom quote.

 

Looking to unlock more features than ever before? Upgrade your Localsearch Business Profile for less than $2 a day.