Aussies Expected to Spend $70B This Holiday Season

The holiday season is fast approaching, and despite the economic pressures of high interest rates and inflation, Australians are still gearing up to spend big this Christmas. The Australian Retailers Association (ARA) has predicted that close to $70 billion will be spent between Black Friday and Christmas—presenting a huge opportunity for businesses.

As the shopping rush kicks off, understanding how to navigate these uncertain times can make all the difference for your local business. Here’s how you can position your business for success this season and set yourself up for a prosperous 2025.

Consumer Spending Trends: Aussies Spending Less but Still Spending Big

While data from the Australian Bureau of Statistics (ABS) shows a slowdown in overall household spending, there’s still a major opportunity in the holiday market. The forecasted $70 billion in spending this holiday season reflects cautious consumer behaviour but also a strong appetite for value—especially during key events like Black Friday and Christmas.

Despite the economic uncertainty, Australians are still hunting for great deals. However, with high interest rates, inflation, and the Reserve Bank of Australia’s monetary policies influencing consumer behaviour, spending will be more calculated this year. Small businesses have an opportunity to be strategic, offering value-driven promotions without overextending their resources.

Don’t Miss Out on the Holiday Rush

Even in a more restrained economic environment, there are still ways to capitalise on the holiday season. Big sales events like Black Friday have become a key part of the Aussie shopping calendar, with many businesses offering deep discounts to attract customers. While you may not feel you can compete with larger businesses on price, you can still leverage these events by offering special promotions or exclusive packages that cater to your customers’ needs.

Tip: Your business likely offers something big retailers can’t—whether that’s personalised service, unique products, or expert knowledge in your local area. Make sure these features are front and centre in your marketing campaigns—whether through social media, Google Ads, or in-store displays.

Preparing for Success in 2025

The holiday season isn’t just about making sales—it’s about building loyalty and setting the stage for a successful 2025. By making the most of this peak season, businesses can ensure customers return long after the holiday rush is over. Create experiences that resonate with customers, and you’ll increase brand loyalty, drive repeat sales, and position your business for continued success into the new year.