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Digital Marketing, Social Media
January is a busy month for all business owners, which is why we’re making our January 2022 Content Planner available on this platform for the first time ever.
In your content planner template, you’ll find all the important and quirky dates you need to know to make your social media content stand out from the crowd in 2022. Keep reading to find some great ways you can integrate each of these days into your January social media plan.
Download your FREE copy of the January Content Planner.
If you want to receive a free content planner template delivered straight to your inbox each and every month, be sure to subscribe to the FREE Localsearch Digital Marketing Newsletter.
Global Family Day is celebrated annually on the 1 January. While the day originated in the United States, it is now recognised world-wide.
As New Year’s Day falls on a Saturday in 2022, the following Monday is an official national public holiday.
National Trivia Day is officially an American national day, but there is no reason we can’t use it for some fun social media content anyway. After all, who doesn’t love a bit of old-fashioned trivia.
World Braille Day was created by the United Nations to commemorate the birth of Louis Braille, the creator of Braille who was born on 4 January 1809 in France. This day was created in 2019 to raise awareness around the importance of Braille as a means of communication. Naturally, this day is not one which all businesses can address on their social media, but for those who can, here are a few ideas.
The second Monday of January every year is known as Clean Off Your Desk Day. The day was designed to motivate those with desk jobs to clear their workspace and start the new year off with a neat and tidy workspace. While the holiday may not often be taken literally, it does make for great social media content.
The 20 January is officially Cheese Lover’s Day, and who doesn’t love cheese! Cheese Lover’s Day is a super fun way to get some engagement boosting content your social media.
The International Day of Education on the 24 January is the perfect way to spread awareness and tips from your industry. Pioneered by the United Nations, International Day of Education was created to recognise everyone’s right to a good education and raise awareness around the lack of education available to some children. In fact, even in 2021, 258 million children still do not attend school and 617 children and youth can not read and do basic math.
The actual date of Opposite Day is often up for debate with some believing the day should be observed on 7 January, however, it seems the majority observe the day on 25 January. Funnily enough, the exact origin of Opposite Day seems to be unknown. Regardless, it’s still a fun day to celebrate on social media.
Australia Day is recognised on the 26 January every year. This day can become quite sensitive on social media due to differing opinions, so remember this when you’re compiling your social media strategy.
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