Meta’s Year in Review, Google News Updates & More
December 10, 2021
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Business News from 6 December to 10 December 2021
Monday, 6 December 2021 News Highlights
- Facebook is rolling a new ‘ Inspiration Hub ‘ feature found within ‘Creator Studio’ to provide businesses with trending hashtags and content for their industry category. Such a big help!
- The Queensland Greats Awards 2022 Nominations are now open. Celebrate an exceptional Queenslander (including business owner) by nominating them before 31 January ’22.
- LinkedIn is targeting for privacy friendly data collection processes , announcing a new feature called ‘Group Identify’ targeting. The feature will use its own first-party data to segment audiences.
Keep up to date with last week’s business news: Square Becomes Block, Google Makes AI History & Other News
Tuesday, 7 December 2021 News Highlights
- After the success of a variety of single-use plastics being banned in September, the Queensland Government are asking the state to decide what single-use plastics should be banned next .
- Queenslanders interested in having their say are encouraged to fill out an online survey at here .
- TikTok has revealed a set of key elements for higher converting ad campaigns
- , including having high-resolution, full-screen presentation, a clear call to action and keeping messages between 21 to 34 seconds.
Wednesday, 8 December 2021 News Highlight
- According to Yelp, 9 out of 10 customers are more likely to overlook a negative review if the business responds professionally . Plus, 54% of people will read 3 to 5 reviews about a business before deciding whether they will visit it.
- Instagram is testing a new ‘Dancify’ feature that could enable users to auto-sync their uploaded videos to a music track of choice.
- Google Ads will begin rolling out image extensions to desktop devices in the coming weeks. This will help ads become more visually appealing and encourage more clicks.
In other news: Localsearch is a 2 x 2022 APAC Search Awards Finalist
Thursday, 9 December 2021 News Highlights
- Google has updated how they showcase news stories in search results , grouping multiple results for the same story for convenience.
Why is this a big deal? Read: Google News Showcase Australia went live today.
- Pinterest has recently acquired the video creation and editing app Vochi to extend the range of tools available to creators.
- Instagram’s Head of Product, Adam Mosseri, has stated Instagram
will offer a chronological feed option early next year
, unlike the current user-preferences ranking algorithm.
Friday, 10 December 2021 News Highlights
- Meta has rolled out Year in Review features for both Facebook and Instagram. Users can share Stories on Instagram and a Year Together card on Facebook from favourite moments in 2021.
- Twitter’s explore page will be updating for selected users, and will be changed to a simplified interface emphasising one tweet or video at a time instead of showing a crowded newsfeed.
- Facebook announced a new AI technology
- they will be using that can rapidly identify harmful content in order to make the platform safer.