January is a busy month for all business owners, which is why we’re making our January 2022 Content Planner available on this platform for the first time ever. 

In your content planner template, you’ll find all the important and quirky dates you need to know to make your social media content stand out from the crowd in 2022. Keep reading to find some great ways you can integrate each of these days into your January social media plan. 

Download your FREE copy of the January Content Planner.  

If you want to receive a free content planner template delivered straight to your inbox each and every month, be sure to  subscribe to the FREE Localsearch Digital Marketing Newsletter. 

Important Dates for Your January 2022 Content Plan 

New Year’s Day — 1 January 2022

3 ways to incorporate New Year’s Day into your social media strategy: 



1. Wish your followers a happy New Year! 
2. Ask your followers what their new year resolutions are.
3. Do a wrap up of how 2021 went for your business. 

Global Family Day — 1 January 2022

Global Family Day is celebrated annually on the 1 January. While the day originated in the United States, it is now recognised world-wide.

3 ways to incorporate Global Family Day into your social media strategy: 



1. Use a photo of your family and thank them for their support.
2. Take a photo of your team and refer to them as a family.
3. Run a  Facebook competition  asking people to tag a family member and tell them why they appreciate them.

New Year’s Day Public Holidays — 3 January 2022

As New Year’s Day falls on a Saturday in 2022, the following Monday is an official national public holiday.

3 ways to incorporate New Year’s Day Public Holiday into your social media strategy: 



• This is a great time to remind your followers of your regular trading hours (if you are returning to normal hours on 4 January).
• If you’re closed, let your followers know with a post. You don’t want to receive a negative review because someone thought you were open. 
• Post a positive affirmation or tip for your followers to start the year off right.
  

National Trivia Day — 4 January 2022

National Trivia Day is officially an American national day, but there is no reason we can’t use it for some fun social media content anyway. After all, who doesn’t love a bit of old-fashioned trivia.

3 ways to incorporate Trivia Day into your social media strategy: 



• This one is obvious, post a trivia question relating to your business or industry and ask your followers to answer it. Be sure to post the answer at the end of the day.
• Post a random fact in celebration of trivia around the world. Try to keep it relevant to your business or industry. 
• Ask your followers to comment on a trivia question on a post and encourage followers to interact with each other and answer the questions.
  

World Braille Day — 4 January 2022

World Braille Day was created by the United Nations to commemorate the birth of Louis Braille, the creator of Braille who was born on 4 January 1809 in France. This day was created in 2019 to raise awareness around the importance of Braille as a means of communication. Naturally, this day is not one which all businesses can address on their social media, but for those who can, here are a few ideas.

3 ways to incorporate World Braille Day into your social media strategy: 



• Post an infographic with facts about the importance of Braille, such as how  braille covers 133 languages  with 137 different alphabet and punctuation codes in 142 countries.
• If your product incorporates Braille, whether it be a book, game or signage, take the time to showcase the product.
• Raise awareness of the importance of Braille.
  

Clean Off Your Desk Day — 11 January 2022

The second Monday of January every year is known as Clean Off Your Desk Day. The day was designed to motivate those with desk jobs to clear their workspace and start the new year off with a neat and tidy workspace. While the holiday may not often be taken literally, it does make for great social media content.

3 ways to incorporate Clean Off Your Desk Day into your social media strategy: 



• Take a photo of your workspace! Better yet, take a photo of your desk before you clean it then after and showcase it on your social media and encourage others to do the same. 
• Ask your followers to comment on a photo of their desk or workspace.
• Take photo of one of the messiest desks in your office and post it with the caption, “Someone clearly needs to take advantage of #CleanOffYourDeskDay.”

Cheese Lover’s Day — 20 January 2022

The 20 January is officially Cheese Lover’s Day, and who doesn’t love cheese! Cheese Lover’s Day is a super fun way to get some engagement boosting content your social media.

3 ways to incorporate Cheese Lover’s Day into your social media strategy: 



• Share your favourite cheesy recipe with your followers. 
• If you run a café, restaurant or store which sells food, take a photo of your most cheese-alious offering and post it all over your social media. 
• Run a ‘this or that’ poll with types of cheese on your Instagram Story.
  

International Day of Education — 24 January 2022

The International Day of Education on the 24 January is the perfect way to spread awareness and tips from your industry. Pioneered by the United Nations, International Day of Education was created to recognise everyone’s right to a good education and raise awareness around the lack of education available to some children. In fact, even in 2021, 258 million children still do not attend school and 617 children and youth can not read and do basic math.

3 ways to incorporate International Day of Education into your social media strategy:



• If you have a product or service which provides education, use this opportunity to tell your followers about it.
• Spread awareness about the importance of education for children around the world (share a fact, statistic or information about how your followers can help). If you can, partner up with a local charity. 
• Share a fact that will educate your audience about your industry. 
  

Opposite Day — 25 January 2022

The actual date of Opposite Day is often up for debate with some believing the day should be observed on 7 January, however, it seems the majority observe the day on 25 January. Funnily enough, the exact origin of Opposite Day seems to be unknown. Regardless, it’s still a fun day to celebrate on social media.

Ways to incorporate Opposite Day into your social media strategy: 



• Get your team to do something opposite (like put your socks on your hands), take a picture and share it on social media. 
• Post a ‘wrong answers only’ social tile and ask your followers to answer the question but WRONG.
  

Australia Day — 26 January 2022

Australia Day is recognised on the 26 January every year. This day can become quite sensitive on social media due to differing opinions, so remember this when you’re compiling your social media strategy.

3 ways to incorporate Australia Day into your social media strategy: 



• Share a beautiful picture of where you are in Australia. 
• Let people know about your opening hours for the day.
• Share your favourite Aussie recipe.