Who is Meta, New IG Features For SMBs & More News

Meta has officially launched, Instagram has launched new features to help small businesses, find out this week's news highlights here.
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Business News from 25 October to 29 October 2021

Monday, 25 October 2021 News Highlights

Facebook will be rolling out a series of updates to help businesses get ready for the holiday shopping season. New features for businesses Facebook Messenger include audio and video calls, appointment booking and Live audio rooms.

Pinterest has started to launch tools to assist with monetisation and engagement for creators. Takes will be one of the new features on Pinterest, helping to connect users with products through videos and online events.

Instagram is testing a “Shops for Affiliate Creators” tab, which will connect users to a digital shopfront straight from the profile.

Tuesday, 26 October 2021 News Highlights

Zoom has added an auto-generated closed captions feature to all free meeting accounts. The closed caption feature is currently available in English, with plans on expanding to other languages.

YouTube is testing a ‘New to You‘ tab on its homepage to expand searches beyond the recommended videos you’d usually see.

Google Ads has announced a new selection called ‘Set to app homepage‘ for app advertisers, removing the need to implement deep linking to run app campaigns for engagement.

Wednesday, 27 October 2021 News Highlights

Instagram users are finally able to post images and videos to their profile straight from their desktop computer via their favourite browser.

Twitter has launched their new revue newsletter subscription card, enabling newsletter sign-up direct from a Tweet with an added button.

Google has reportedly hired a podcast executive to manage podcast capabilities across YouTube. While it hasn’t been announced officially, it’s a good sign podcasts could soon be on the video platform.

Friday, 29 October 2021 News Highlights

After 17 years of being called Facebook, the social networking parent company will now be called Meta. Founder Mark Zuckerberg stated Meta will, “effectively transition from people seeing us as primarily being a social media company to being a metaverse company.”

Instagram has announced their link sticker feature will be accessible to all users. The link feature will allow all businesses to connect either their websites, blogs and other online activations to their Instagram profile.

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