TikTok TV, Google Ads Mobile Updates & More

TikTok hits the small screen, while new Google Ad updates allows marketers to monitor campaigns from their mobile devices. Read on to find out more of this week's news highlights.
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Business News from 22 November to 26 November 2021

Monday, 22 November 2021 News Highlights

  • Facebook may soon launch its topic exclusion controls for News Feed ads to potentially help brand safety for advertisers. Facebook topic exclusion tests showed that advertisers were able to avoid appearing with unwanted categories 94-99%.
  • Instagram has been working on new ways for users to ‘like’ other Stories through stickers, providing an additional metric for users engagement with Instagram Stories.
  • According to Rightpoint research, businesses may benefit more from eCommerce platforms as 97% of consumers use their mobile devices for shopping and 76% find shopping apps more convenient than websites.

Tuesday, 23 November 2021 News Highlights

  • You can now watch TikTok on TV screens as the app has become available on Android TV devices, Samsung and LG TVs.
  • The Newsletter tool on LinkedIn is becoming more popular and is now available to all Creators. The LinkedIn Newsletter allows more businesses to share insight, activations and other news.

Wednesday, 24 November 2021 News Highlights

  • Google has updated their logo scheme markup guidelines, now requiring your business logo to look as intended on pure white backgrounds.
  • Google Chrome has rolled out some new features including ‘copy link to highlight’ and ‘tab search’ to make sending links and finding your tabs faster. You can now customise your homepage with Chrome backgrounds and colours.
  • LinkedIn has revealed Gen Z is its fastest-growing audience with a 2.7x growth rate for engagement from early 2020 and 78M currently online.

Thursday, 25 November 2021 News Highlights

  • Spotify has confirmed they are currently testing a new Discover feature in its app for users to scroll a TikTok-like vertical feed of music videos.
  • Snapchat has updated their Snap Map into two layers for Memories and Explore, showing the areas your friends are in and the snaps they have taken there.
  • Google Ads has updated the mobile app to help marketers monitor their campaign performances, including:
    • Updated Performance Insights including Explanations for Performance Fluctuations for campaign changes.
    • Reporting for real-time search trends.
    • Ability to create campaigns on mobile.

Friday, 26 November 2021 News Highlights

  • The new Microsoft 11 update will bring users new emojis — including the return of the much loved Clippy character! Plus a number of important bug fixes for Windows 11.
  • Microsoft Bing has launched Page Insights giving users more details about search results when clicking the lightbulb icon on the right-hand side.
  • Instagram has begun testing 60-second videos in Stories. If the feature launches, uploaded videos won’t have to be split into shorter 15 second clips to fit into stories.
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