Before we get into anything, you’ll want to know what a widget is.
Pretty much, a widget is a piece of third-party software embedded into a website to offer a function, such as a a live stream of your reviews, a weather report, Twitter feed or even so people can subscribe to your newsletter.
What do Localsearch widgets do?
Studies suggest anywhere between 86 to 90% of consumers read reviews before trying out a new business. So, we thought, with more than 92,160 reviews across localsearch.com.au, it would help businesses if they could display their reviews on their own website. To do this, we developed our own set of widgets to:
- Encourage people to leave new reviews on a business’s profile, which can add new ones to the stream.
- Show browsers reviews from other locals from a legitimate source while they’re doing research on the business on their website.
- Display a Trusted by Locals badge with a link to the business’s Localsearch business profile for evidence.
How do you embed a Localsearch widget into a website?
The first step for using a Localsearch widget is having a Business Profile already created. If you don’t, you can create one for free by clicking Add a Business on the top right-hand corner at www.localsearch.com.au. We have a full best practice guide to make it even easier than it already is.
Ready? Great! Now, let’s get you the code for your preferred widget (or widgets).
Please note: For the purpose of this tutorial, we will be blurring out business names.
Step 2: Towards the top of the page, you will see ‘What suburb is your business located?’ As it says, enter the suburb your business is located or your service area.
Step 3: The previously greyed out ‘What’s your business name?’ box should now be white. Enter your business name and select your business from the dropdown, when it appears.
Step 4: Choose the widget that best suits your needs. The widgets may vary depending if you have reviews on your Business Profile. If you have a Verified Business Profile, you’ll see these widgets:
If you have a Non-Verified Business Profile, you’ll be able to select from these options:
Click here to learn more about becoming a Verified Business on Localsearch.
Step 5: This process is the same for any of the widgets. Once you have selected the widget you want to add first, left click the image. This will open the ‘Get Code’ box.
Step 6: Click ‘Copy Code’.
Step 7: Paste the HTML where you want it to be displayed on your website in the backend of your website. Where you paste it will vary slightly from platform to platform (WordPress, Wix, etc.) and where you’d like it displayed. For example, WordPress has a Widgets menu where you can add a HTML block or a custom HTML widget. Wix tends to call it a HTML element.
Source: WordPress Support
If you’re not sure how to do it, email your webmaster to add it for you. Have a Localsearch website? Email us your preferred widget and we’ll have it live and enticing your customers in no time.
And there you have it! A brand new widget on your website.
Need more reviews? Localsearch can help with that too!
Using our online reputation management platform, you can reduce the risk of negative reviews and increase your positive ones. Setup is quick and easy, and once you have it, all you need to do is upload your latest customer list, hit send on the in-built email or SMS template and sit back while it does the rest.
What is really going on is your customers are receiving an email or SMS with a link to a landing page. The landing page has a request for them to rate their experience with you out of 5. Anyone who clicks 1, 2 or 3 will be presented with a feedback form so you have a chance to make amends. Ratings of 4 or 5 will prompt them to leave a review on your Localsearch business profile, Google My Business profile or Facebook Business Profile. We’ll even show you who reviewed, and who didn’t.
So, how do you get it? Call us on 1300 36 0867 or submit an enquiry on our contact page.