Trends, news and consumer needs are constantly changing. Staying up to date can help your small business remain relevant in the digital landscape.
Testing out new strategies and implementing new ideas is a great way to compete with competitors in your industry. In this guide, we will discuss five ways you can keep up with the latest digital marketing trends impacting small businesses.
Top 5 Ways to Stay Updated with Digital Marketing Trends
1. Industry podcasts.
Podcasts are the best way to learn while on-the-move! Whether you’re driving home from work or at the gym, putting on an insightful podcast allows you to make the most of your time.
The Help Me Grow My Business Podcast is an easy, informative and fun way to learn how to grow your business. The podcast covers a variety of topics that can benefit small business owners, from staying organised at tax time to boosting your digital presence. If you are short on time but want to stay informed on the latest trends, podcasts are the perfect tool for you.
2. Google Trends.
Google Trends allows you to follow the latest search trends across Google Search, YouTube, Shopping, and Images. Regularly checking this platform will help you identify growing consumer interest in products and search terms. You can brush up on how to use Google Trends with these lessons on how to interpret the data.
Source: Google Trends (September, 2023)
3. Industry blogs.
Blogs are a valuable resource for small business owners to stay updated with industry trends due to their actionable insights and data-driven content.
The Localsearch Business Blog has all the latest information you need to grow your business online. We keep ahead of the latest trends, sharing insight into crucial updates, new strategies, top tips from the experts and more.
4. Subscribe to digital newsletters.
To receive information on the latest trends straight to your inbox, subscribe to a couple of quality digital marketing newsletters. This is an efficient way to sift through industry news in one place and look further into the trends that align with your business.
The Localsearch Digital Marketing Newsletter provides you with the latest trends, resources and strategies to help your business stay ahead of the game. You can subscribe at the bottom of our website homepage.
5. Social media platforms.
Social media platforms such as X (Twitter), Facebook, Instagram and even TikTok can be user-friendly channels for staying updated about digital marketing trends. Not every platform will be suitable or beneficial for your business, focus on those that align with your needs, goals and target market.
Check out Localsearch’s social media accounts across Facebook, Instagram and LinkedIn for all our latest blogs, podcasts and small business tips.
This error message is only visible to WordPress admins
Error: No feed found.
Please go to the Instagram Feed settings page to create a feed.
Looking to grow your online presence with digital marketing?
We can help make growing your business stress-free and affordable. Start taking the weight off your shoulders and request a free quote from your Localsearch Digital Marketing Specialist today.