5 Black Friday Marketing Tips for Small Business

Katrina Stapleton • October 6, 2023

In this article

Woman introducing LocalRank product

LocalRank: Rank Higher, Drive More Website Traffic

By Sonya Millan • April 10, 2025
LocalRank is a simple, effective local SEO service designed to help small and medium businesses rank higher on Google, drive more website traffic, and connect with more local customers—especially in today’s AI-powered search environment.
person presenting LocalVis product

LocalVis: Helping Customers Find, Trust, and Choose Your Business

By Sonya Millan • April 10, 2025
Looking to build trust and drive more action from potential customers? Your online presence plays a critical role. LocalVis helps by syndicating your business information across 30+ channels, including your website, Localsearch profile, and Google Business Profile.

What the 2025–26 Federal Budget Means for Small Businesses

By Katrina Stapleton • March 26, 2025
Wondering how the 2025–26 Federal Budget will impact your small business? From energy bill relief to tax cuts, here’s what you need to know to stay ahead.

Is Your Small Business ‘Google Ready’ in the Age of AI?

By Katrina Stapleton • February 28, 2025
Is your small business ready for how Google and AI are changing the game? Learn how to keep showing up in search, stay competitive, and connect with more customers in the age of AI.

Powerful New Update: Google Business Profile Review Responses

By Sonya Millan • January 24, 2025
We are excited to announce an update to our Google Business Profile optimisation service that will save small business owners valuable time.

Is Relief in Sight? Australia’s Cost of Living Outlook for 2025

By Holly Ford • January 24, 2025
Discover how inflation, interest rates, wages, housing and government policies in 2025 may help reduce cost-of-living pressures for Australians and small business owners.

Important Notice for Small Business Owners: Google’s Business Messaging is Ending

By sonya.millan • July 18, 2024
Act now! Google is ending Business Messaging by July 31, 2024. Learn how to transition smoothly and maintain customer communication with alternative platforms.

Unlock Local Business Marketing Success with Our New Solutions

By sonya.millan • July 15, 2024
Unlock local business marketing success with our new affordable solutions, designed to enhance your online presence, attract more customers, and achieve tangible results.

Highlights of the 2024 Laurie Spina Shield

By Sonya Millan • July 15, 2024
The 2024 Laurie Spina Shield, presented by Localsearch, highlighted the celebration of sportsmanship and talent during the junior rugby league event, which brought together over 1,000 young players from across Queensland over two action-packed days.

Impact of New Financial Year Changes on Australian Small Businesses

By sonya.millan • July 12, 2024
Stay informed on important changes for the new financial year in Australia. From energy bill relief and wage increases to tax cuts and superannuation adjustments, will impact businesses nationwide. Learn how these changes can provide savings and require careful planning for financial stability.

Related Articles

Woman introducing LocalRank product

LocalRank: Rank Higher, Drive More Website Traffic

By Sonya Millan • April 10, 2025
LocalRank is a simple, effective local SEO service designed to help small and medium businesses rank higher on Google, drive more website traffic, and connect with more local customers—especially in today’s AI-powered search environment.
person presenting LocalVis product

LocalVis: Helping Customers Find, Trust, and Choose Your Business

By Sonya Millan • April 10, 2025
Looking to build trust and drive more action from potential customers? Your online presence plays a critical role. LocalVis helps by syndicating your business information across 30+ channels, including your website, Localsearch profile, and Google Business Profile.
View all

Tips to grow your business

from the experts

Share this

Black Friday, the annual shopping extravaganza that kicks off the holiday season, is just around the corner. While it’s often associated with big retailers, small businesses can also capitalise on this shopping frenzy. In fact, Black Friday can be a game-changer for your small business if you implement the right marketing strategies. 
 
Here are some Black Friday marketing tips tailored to small businesses:

5 Things to Do to Get Your Business Black Friday Ready

1. Plan Early

To ensure a successful Black Friday campaign, it’s crucial to begin your preparations with a well-thought-out plan. This plan should serve as your roadmap throughout the entire process. Start by setting clear and specific goals that you want to achieve during the Black Friday season. These objectives could include increasing sales by a certain percentage, attracting a specific number of new customers, or boosting brand awareness. 



Make a list of things that need to be done and ensure you include due dates. This could include things like making signs for in-store, letting your digital marketing provider know of any sales and rostering extra team members on. 

2. Run an Audit on Your Website

Running a manual website audit before Black Friday is key to ensuring a seamless and successful shopping experience for your customers. Optimising website speed guarantees that your site loads quickly, preventing potential customers from leaving due to sluggish loading times. Accurate NAP (Name, Address, Phone number) information fosters trust and helps local customers find your physical store easily. Ensuring updated content keeps your site relevant and credible, which is vital for conversions. Finally, checking functionality identifies and rectifies any glitches or broken links that might deter potential buyers. 

 

Check these things on your website before Black Friday: 



  • Your NAP. 
  • Up to date content. 
  • Correct functionality. 
  • Speed. 

3. Update Your Opening Hours 

If you’re planning on trading later, or opening additional days, be sure to let your potential customers know. Remember to adjust your opening hours on all your online platforms including Google Business Profile, Localsearch Business Profile, website and social media. 

4. Prepare Your Marketing Materials

Creating visually compelling and persuasive Black Friday marketing materials is crucial. These materials are your key to engaging your audience with enticing deals. This involves designing eye-catching graphics that showcase your promotions, crafting engaging email campaigns for your customer base, creating attention-grabbing social media posts, ensuring consistent messaging across all channels, and strategically scheduling the release of your materials to build anticipation. These detailed steps will ensure that your marketing materials are not only visually appealing but also strategically designed to engage your audience and drive excitement about your Black Friday promotions. If you’re looking for a place to find inspiration for your marketing materials, head over to Canva and check out their templates! 
 
Coordinate the messaging across all channels and schedule your marketing materials to be released strategically in the lead-up to Black Friday. 

5. Make the most of paid advertising

 To make the most out of your paid advertising, such as Google Ads and social advertising, during the Black Friday season, it’s essential to focus on precision and optimisation. Start by meticulously targeting your ads to reach your ideal audience, taking advantage of location, demographics, and interests. Craft ad copy and visuals that are tailored to Black Friday, emphasising the urgency and value of your promotions. Allocate your budget strategically, prioritising high-performing campaigns and keywords. 

 

Continuously monitor and optimise your ad campaigns by adjusting bidding strategies, refining keywords, and A/B testing ad variations. Leverage retargeting to re-engage potential customers who have shown interest but haven’t converted yet. Lastly, schedule your ads to coincide with peak shopping times, making sure your brand is at the forefront when customers are ready to make their Black Friday purchases. By combining precise targeting with ongoing optimisation, you can get the most out of your paid advertising. 

 

If you would  like some help refining your paid advertising, contact us and one of our specialists will be in touch.  

Maximise Your Success with Performance Boost

Elevate your Black Friday advertising with Performance Boost. This innovative solution combines the power of Google’s AI and Meta’s Advantage+, allowing you to advertise across 10 platforms with ease. It’s an effective way to maximise your reach and make your ads work harder for you this holiday season.

< Older Post

Newer Post >