Pinterest’s New Shopping Features, Google Policy Updates & More

The Business News from 11 October to 14 October 2021

Monday, 11 October 2021 News Highlights

• New features have been added for advertisers on Pinterest to promote catalogues through slideshows. Pinterest is also rolling out merchant details to help customers connect with a company’s brand values.
• Google has released two new documents to help website publishers understand how Google displays page titles and descriptions. The documents aim to help website owners optimise their meta data effectively.
• Google has introduced a new policy prohibiting advertisers, AdSense publishers, and YouTube creators from posting content or ads contradicting scientific consensus on climate change. Google has acted on this policy as advertisers do not want false claims on climate change connected to their ads, pages and or videos.

Tuesday, 12 October 2021 News Highlights

• Instagram has been testing a new feature to alert users of a potential outage or technical issues within the app. The possible new alert feature could gain users’ trust after the 6-hour app outage on Oct 4th.
• In honour of World Mental Health Day, Pinterest is launching a new ‘Pinterest Haven‘ as a space of relaxing imagery and supportive mental health infographics.
• YouTube has begun rolling out new audio features. Any Creator on YouTube can now enable live auto-captions to live streams in English. YouTube will eventually expand live auto-captions to 13 languages, add multiple audio tracks on videos and more.

Wednesday, 13 October 2021 News Highlights

• Apple has released iOS 15.0.2 with critical bug fixes for iPad and iPhone. Apple urges users to update their devices as the latest iOS includes fixes for Find My, security flaws, and more.
• Google is in the process of developing a new breaking news feature called ‘Big Moments‘. The potential new one-stop source will highlight important information about news and events in real-time.
• Facebook will be expanding their Live Audio room feature to a global audience. Additional updates for the Live Audio include the feature being available to groups and access for Android users to create rooms.

Thursday, 14 October 2021 News Highlights

• Instagram will be rolling out scheduling and practice mode for Live creators. The new features will allow creators to schedule Live videos 90 days in advance, plus a practice session ahead of schedule for pre-Live preparation.
• Canva has launched their video editing suite where users can use video templates and animated effects tools. The new video software allows Canva to be a multimedia content editing tool for users.
• Twitter has begun testing a new in-conversation ad placement on iOS and Android. Users will start seeing Twitter’s direct approach of ads within tweet replies in their feeds.