Business Blog

Tips from an SEO copywriter

Ask a Copywriter: Secrets of Writing for SEO

Ah, SEO—the unsuspecting cork in the plans of a DIY copywriter. Brush up on your SEO copywriting skills with some of the secrets of the trade, including structuring, keyword research and how often you should be updating your content.

LSEO for Sydney, Australia

9 Ways to Improve Your Local Search Results

SEO? What about LSEO? Local search engine optimisation is what you want to be doing if you have location-specific businesses you want to grow. We’ve listed 9 ways you can help boost your LSEO both on-site and off-site.

Digital marketing writing sales funnel

13 Tips for Starting a Career in Digital Marketing

A career in digital marketing is rewarding in so many ways, such as being able to help grow businesses. However, knowing where to start, where to specialise and the traits to help you progress can be puzzling. We’re here to help. Read on.

What is a website?

What is a: The Team Behind a Website (Part 4)

In the fourth and final part of our What is a…website terminology series, we discuss the people who turn ideas into websites. We take a look into the world of web designers, developers, writers, SEO and SEM specialists and more.

SMS marketing laws in Australia

SMS Marketing Laws in Australia & Your Business

Direct marketing is a must for any business, however the SMS marketing laws in Australia can alter how, what and when you send communications. Get caught up on the basics with our guide to SMS marketing laws in the land down under.

Man giving another man a high five

The SMART Way to Set Key Performance Indicators

Key performance indicators (KPIs) not only keep your business on track, they can help with staff retention numbers too. Discover how to create KPIs that make everyone from management to staff happy.

What is a: Website Analytics Lingo (Part 3)

In part three of our ‘What is a…website terminology series’, we deep dive into the world of analytics. You’ll learn some of the key terms you’ll hear about tracking user behaviour for both paid and organic traffic.

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