Meta’s Year in Review, Google News Updates & More

Business News from 6 December to 10 December 2021

Monday, 6 December 2021 News Highlights

• Facebook is rolling a new ‘Inspiration Hub‘ feature found within ‘Creator Studio’ to provide businesses with trending hashtags and content for their industry category. Such a big help!
• The Queensland Greats Awards 2022 Nominations are now open. Celebrate an exceptional Queenslander (including business owner) by nominating them before 31 January ’22.
• LinkedIn is targeting for privacy friendly data collection processes, announcing a new feature called ‘Group Identify’ targeting. The feature will use its own first-party data to segment audiences.

Keep up to date with last week’s business news: Square Becomes Block, Google Makes AI History & Other News

Tuesday, 7 December 2021 News Highlights

• After the success of a variety of single-use plastics being banned in September, the Queensland Government are asking the state to decide what single-use plastics should be banned next.
• Queenslanders interested in having their say are encouraged to fill out an online survey at here. 
• TikTok has revealed a set of key elements for higher converting ad campaigns, including having high-resolution, full-screen presentation, a clear call to action and keeping messages between 21 to 34 seconds.

Wednesday, 8 December 2021 News Highlights

• According to Yelp, 9 out of 10 customers are more likely to overlook a negative review if the business responds professionally. Plus, 54% of people will read 3 to 5 reviews about a business before deciding whether they will visit it.
• Instagram is testing a new ‘Dancify’ feature that could enable users to auto-sync their uploaded videos to a music track of choice.
• Google Ads will begin rolling out image extensions to desktop devices in the coming weeks. This will help ads become more visually appealing and encourage more clicks.

In other news: Localsearch is a 2 x 2022 APAC Search Awards Finalist

Thursday, 9 December 2021 News Highlights

• Google has updated how they showcase news stories in search results, grouping multiple results for the same story for convenience.

Why is this a big deal? Read: Google News Showcase Australia went live today. 

• Pinterest has recently acquired the video creation and editing app Vochi to extend the range of tools available to creators.
• Instagram’s Head of Product, Adam Mosseri, has stated Instagram will offer a chronological feed option early next year, unlike the current user-preferences ranking algorithm.

Friday, 10 December 2021 News Highlights

• Meta has rolled out Year in Review features for both Facebook and Instagram. Users can share Stories on Instagram and a Year Together card on Facebook from favourite moments in 2021.
• Twitter’s explore page will be updating for selected users, and will be changed to a simplified interface emphasising one tweet or video at a time instead of showing a crowded newsfeed.
• Facebook announced a new AI technology they will be using that can rapidly identify harmful content in order to make the platform safer.