YouTube has been focusing on creators with this week’s announcements of a new way to comment replies, Shorts monetisation and channel content personalisation.
Discover what else has been happening in the world of digital marketing with this week’s business, tech and marketing news:
Catch up on last week’s news:
Instagram ‘Re-Post’ Feature, Google Updates & More
YouTube has adopted the popular video reply option, allowing creators to
reply to their comments with Shorts
.
Google Analytics is rolling out recommendations to help users become aware of new features.
Users will slowly see the Google Analytics feature roll out after Google reviews users’ property’s history, settings and trends across Analytics.
Meta’s Facebook Reels API launch allows users to post Reels clips via third-party video creation apps and social media management tools.
Users can now directly share Reels on Facebook pages via the Share to Reels feature.
YouTube plans to bring ads to Shorts while finding ways to add a direct monetisation option via the YouTube Partner Program.
The platform will also be rolling out tips, subscriptions and merch sales for creators who don’t qualify.
YouTube is discovering more ways visitors can engage with a creator’s channel by customising how your uploaded content is displayed based on each user’s preferences.
Google has made the ad creation process easier for users with
ad extensions
in a single workflow.
The new ‘ media kit ‘ option being developed on Instagram will guide creators through the process of building their pitch to brands.
The new option could win over creators by offering information on how to write a bio, showcase top posts and examples of successful collaborations.
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