Localsearch Profile Page Best Practices

20 December, 2018

15 mins read

Localsearch business profile on desktop & mobile devices

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What are the benefits of a Localsearch profile page:

  • Be seen in more places online.
  • Be trusted with on-profile reviews (with the ability to reply for verified accounts).
  • Be connected with enquiry forms, quote requests and tracked phone calls.
  • Analytics to track every profile visit, phone call, email or website click.
  • A high-quality backlink to help improve your search engine optimisation.

More than 1.95 million Aussies visit www.localsearch.com.au every month to find the businesses they need in their area. For a business, there are so many opportunities to connect with potential customers on your Localsearch profile page, increasing your leads and sales.

We’re going to let you in on how to best optimise your profile page, keeping in mind that most of these features are exclusive to Verified Business Listings. Like all good platforms, we make regular updates to keep on top of search engine optimisation and user experience preferences, so the below is current as of the date of publishing. Subscribe to our newsletter to always be up-to-date with what’s happening at Localsearch.

Localsearch Online Packages

The package level you hold will control how much you can do with your profile page. Each package has its own advantages to suit every type of business at whatever stage they’re in. An upgraded profile is also known as a Verified Business Listing.

One of the best parts about a Localsearch package is that they are created based on your business’s needs and they can be paid off over 10 months. Every region has baseline prices to suit the area, so the prices you see on our website are a guide only.

Basic inclusions for all profile pages:

  • Business name.
  • Address or service area.
  • Business or mobile number.
  • Email address.
  • Link to website.
  • Trading hours.
  • 3 products listed (unlimited for packages).
  • 3 services listed (unlimited for packages).

Bronze, Silver, Gold and Platinum Packages

All upgraded packages include basic inclusions, unlimited products and services, the respond-to-reviews-as-owner feature and specific upgrades for each level.

How to Make Changes to Your Localsearch Profile Page

There are three easy ways to update your online profile page with Localsearch:

Manage Localsearch profile page instructions

Keeping your information up to date will also help us send any enquiries or quotes through to you people have submitted.

NAP—Name, Address, Phone Number

Your business NAP (name, address, phone number) can impact your search engine results. For this reason, it’s important you keep your business details consistent everywhere online, including your Localsearch profile page. If you display a unit number in one place or have your mobile number instead of your landline, ensure it’s the same across all your online business listings and social media accounts.

Learn more: Everyone Loves a Good NAP…Including Google.


A logo gives people their first impression of your brand. Verified Business Listing holders have the option of having their logo or images on the list view and their profile page. We recommend only having images in place of your logo if they are high quality and showcase your business well. Please speak to your consultant or our head office support to utilise this feature on your Localsearch profile page.

Minimum dimensions:

150 x 150 px.

Feature (or Hero) Image

The feature image is the block (normally with a picture) at the top of a profile page. To ensure your image is not blurred, stretched or too large, ensure it meets the minimum dimensions below.

Minimum dimensions:

1,200 x 240 px

Images & Other Documents

Any images you add to your profile page will be displayed in two places, with the option of a third. Your images will be shown at the top of your profile page, underneath your feature image as a sneak peek, as well as in full under the Gallery tab.

You also have the option to have your images listed instead of your logo on the list view. This will help you stand out from your competition and put your best foot forward.

As part of our search engine optimisation activities, we add captions to images added to all profile pages. Please provide descriptions of what is in your image when sending them to your consultant or our head office support so these captions can be added.


Videos can be added to profile pages by providing the specific YouTube link. When choosing videos for your profile page, ensure they’re relevant to your business and engaging for the audience. Good examples would be a recent ad or a product demonstration.

videos on Localsearch profile page


If you had to sum up your business in 75 characters or less, what would you say? A slogan is a short saying to capture the spirit of your business. They should be memorable and instantly tell someone what you’re business is all about. Can’t think of anything? Don’t worry—we can make one for you to add to your profile page.

Bullet Points & Synopsis

As part of your package, we write a customised synopsis and analyse your products and services to create bullet points. This helps to reveal a little more about your business to users and is beneficial for search engine optimisation.

Localsearch list view bullet points and synopsis

Trading Hours

Every business should display their trading hours on their Localsearch profile page, whether you’re open 24/7, a few hours a day or for the standard 9:00am to 5:00pm. With your Localsearch profile page, you can display both your daytime trading hours and if you’re open 24/7 for emergencies. This displays on your profile page and the list view.

Localsearch list view trading hours

Payment Methods

Displaying your customers’ payment options will help in their decision to use your business. Add your payment methods to your Localsearch profile page, and keep them updated whenever you add a new one to your business.

Available payment method selections:

  • Account.
  • Afterpay.
  • AMEX.
  • Apple Pay.
  • Bartercard.
  • BPAY.
  • Bulk billing.
  • Cash.
  • Certegy Ezi-Pay.
  • Cheque.
  • Diners.
  • Direct debit.
  • EFT.
  • Google Pay.
  • Interest-free plans.
  • Mastercard.
  • PayPal.
  • Seniors discount.
  • Visa.
  • Zip Pay.

Products, Services & Specialties

This step is pretty straightforward—add all your products and services. We’ve found users tend to prefer vertical lists over chunks of text. Before submitting any products or services, please double check the spelling, especially of brand names.

Choosing specialties is a little harder. Only add products or services that are actual specialties for your industry. For example, a specialty of a tattoo studio may be cover ups. Avoid adding things like excellent customer service or similar as this is to be expected from any business.


By default, every profile page on www.localsearch.com.au can receive reviews. However, only holders of an upgraded profile page can reply to them.

Every review submission is moderated before going live to ensure they reflect the conditions in our Content Integrity policy. This policy also outlines the process required to request to have a review removed, if there are matters outside of our knowledge.

Reviews on Localsearch profile pages also appear on Google search results and with your Google My Business listing.

Reviews on Google SERP

Learn more: Online Reviews—Your Untapped Marketing Goldmine.

Social Media & Website Connections

In today’s day and age, it’s important to be available in a number of places for your customers to connect with you. On your Localsearch profile page, you can add your website URL and links to any social media accounts you manage for your business.

Social media platforms available to link to:

  • Facebook.
  • Instagram.
  • LinkedIn.
  • Myspace.
  • Pinterest.
  • Skype.
  • Tumblr.
  • Twitter.
  • YouTube.


Being licensed is a sign of confidence for potential customers. Show you’re able to complete work to industry standards by displaying your licenses on your profile page.

Call Tracking

This is a unique feature available to businesses looking to track their return on investment down to the last phone call. The call tracking analytics can show you how many calls you receive, when you received them, what day and time you receive the most calls, the length of each call received and if you answered them or they went to voicemail. Speak to your local consultant to see how to add this feature to your profile page.

How to Upgrade Your Localsearch Profile Page

All you need to do is call 1300 36 0867 or submit an enquiry to us and we’ll have a consultant in your area get in touch with you. Packages can be paid off to suit your budget and give you more ways to connect with potential customers for 12 months. You can also find out more about a Localsearch profile page on our business website.

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