Key Dates Every Small Business Should Know for Q1 2025

12 December, 2024

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From Valentine’s Day to Clean Up Australia Day, Q1 offers a mix of fun and meaningful dates that businesses can incorporate into their social media and marketing strategies. Preparing now will not only help you engage your audience but also give you more time to relax and recharge during the holiday season.

Important Dates for January

New Year’s Day: Wednesday, 1 January 2025

New Year’s Day is a great opportunity for businesses to connect with customers as they embrace fresh goals and resolutions for the year ahead. Consider promoting any of your products and services that align with the “new year, new beginnings” mindset.

Australia Day: Sunday, 26 January 2025

As Australia Day falls on a Sunday, the public holiday will be observed on Monday, 27 January. Ensure you update your business hours on your Google Business Profile if you plan to close. It’s also important to approach this day with sensitivity.  

Important Dates for February

Valentine’s Day: Friday, 14 February 2025

Valentine’s Day is a global celebration with couples often exchanging flowers, chocolates, and other gifts or enjoying meals out. This presents an excellent opportunity to target potential customers seeking thoughtful gifts or experiences, helping you improve sales and visibility.

Random Acts of Kindness Day: Monday, 17 February 2025

This day is all about spreading kindness and joy in unexpected ways. Use this as an opportunity to build positivity in your workplace or community. Explore free resources to encourage a kinder, more compassionate environment in your workplace.

Important Dates for March

Clean Up Australia Day: Sunday, 3 March 2025

Clean Up Australia Day inspires communities to take action in improving the environment and reducing waste. Businesses can get involved by organising a Business Clean Up event, which is a great way to engage employees, promote teamwork, and showcase your commitment to sustainability and Corporate Social Responsibility.

International Women’s Day: Saturday, 8 March 2025

International Women’s Day celebrates the social, cultural, economic, and political achievements of women throughout history. Businesses can recognise this day by celebrating the contributions of women in their teams, hosting events like appreciation lunches, or sharing inspiring stories to highlight their achievements.

Looking for more helpful resources?

Check out the Localsearch Business Blog for the latest insights, news and tips to drive business success. 

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