26 September, 2024
5 mins read
Blog / Marketing / Important Q4 Dates Every Small Business Should Know
The final quarter of 2024 is here—it’s time to fill out your small business calendar! There are plenty of important dates to note, including Cyber Security Awareness Month and Small Business Saturday. Use these opportunities to connect with your customers on social media and other key platforms.
Keep reading to see our list of key dates to mark on your calendar for Q4.
Cyber Security Awareness Month is an annual reminder for all Australians to stay secure online. For a small business, even a minor incident can have devastating impacts. Take this opportunity to review and strengthen your cyber security measures, ensuring your business and your customers are protected. Visit the Australian Cyber Security Centre for free tools and resources designed for small business.
From spooky costumes to sweet treats, Halloween is a key event for businesses in the retail and hospitality sectors. Early planning is essential—whether it’s promoting Halloween-themed products on social media or decorating your shop to share the fun with customers.
Black Friday offers a unique opportunity to maximise sales during the holiday shopping season, consider creating personalised gift guides and running limited time discounts. With the right planning, most small businesses can enjoy significant sales spikes during this annual shopping extravaganza.
Small Business Saturday is a day dedicated to celebrating and supporting small businesses and all they do for their communities. This annual event encourages consumers to shop at locally owned businesses—both in person and online—during the holiday season. It includes not only retail stores but also restaurants and service-based businesses like hair salons and plumbers. Be sure to get involved and show your support!
Christmas is a crucial time for small businesses to connect with their communities. Take a moment to wish your customers a happy holiday! Also, make sure to update your holiday trading hours on both your Google Business Profile and Localsearch Business Profile to keep customers informed.
As one of the biggest nights of the year, New Year’s Eve is a great opportunity for small businesses to engage with customers and end the year on a high note. Take the opportunity to thank your customers for a great year and express gratitude for their continued support.
Check out the Localsearch Business Blog for the latest insights, news and tips to drive business success.