As a small business owner in Australia, you know how important it is to have a strong online presence.
The number of visitors to your website translates to the number of opportunities your business has to gain customers. So, the leading question is, how do you get more website visitors?
There are numerous ways you can get more visitors to a website.
It’s one thing to increase website visitors. However, real value is added to your business when this traffic includes your target audience.
Let’s find out the most effective ways to get the right people to your website.
Top 7 Ways to Get More Website Visitors
1. Google Business Profile (GBP).
Over 50% of consumers who find your Google Business Profile (GBP) will click through to your website. You might be wondering what is a GBP and why do I need one?
GBP lets you connect with people searching on Google, helping you appear in localised search results on Google Maps and more. You also have more control over what the search engine knows about your business, including your business name, phone number, address, trading hours, etc.
A GBP listing also helps you receive reviews, quote requests, direct enquiries and of course, website visits!
If you want to put your website in front of locals searching for what you do on Google, you need an optimised GBP.
2. Social media ads.
Whoever your target audience is, they’re using socials. Social media marketing is an excellent way to put your business in front of the right people.
A huge 94% of Australian internet users aged 16 to 64 use social media.
Furthermore, 76% of consumers have made a purchase based on what they’ve seen on social media.
You can attract a following of interested people who are more likely to visit your website by creating a strong presence on these platforms and regularly sharing valuable content. Whether these visits happen straight away or further down the track, it is a great way to put your business in the mind of potential customers.
3. Search engine optimisation (SEO).
Almost 70% of clicks on Google are on the first page, but getting to the first page of Google can be hard — as can staying there.
The goal of SEO is to increase your website visibility on organic search engine results in relevant search queries for your business. As a result, this increases the number of visitors to your website and your chance for growth.
There are multiple basic SEO activities required to help increase your SEO ranking. By making sure that your website is optimised for relevant keywords and phrases, you’ll be more likely to show up in the top results when people search for products or services like yours.
It’s normal to be overwhelmed at first, but we are here to help you get started with a free quote and website audit.
isode, “MUM’s the Word on These 2022 SEO Trends” with Mike Andrew, Head of SEO at Localsearch for more SEO tips and tricks.
4. Search engine marketing (SEM).
Firstly, what is the difference between SEO and SEM?
To put it simply, SEO focuses on your organic (unpaid) presence on search engines, while SEM (search engine marketing) is your paid presence.
Paid ads let you zone in on your ideal customer at the moment they need you most, increasing conversion opportunities. The most well-known and widely used SEM platform, Google Ads, is in the top three conversion generators.
From pretty much the first day of your Google Ads campaign, you can drive more traffic to your website by setting a budget and targeting specific keywords or demographics. However, Google Ads is known to be expensive, unless you put your faith in a Google Ads agency.
Localsearch is in the top 3% of all Google Partners in Australia. You can trust in our Google Ads services being recognised as reliable and effective by Google themselves.
Blogging helps to send website traffic your way through organic search.
If you regularly publish fresh, relevant content on a blog, your website can attract more visitors from search engines and social media.
Not to mention, blog posts can provide a way for people to engage with a website and its content, which can help increase brand awareness and loyalty. Plus, blogs give you more content to post on social media, increasing the number of people likely to visit your website.
6. Online platforms (directories).
Online directories, like Localsearch.com.au, may be affordable, but they can also make a huge difference in growing your business.
In 2023, online directories can help your business through being found in more places online, adding another place to be seen in search engines and more.
The more places you can be found, the better for your business. 8+ million people in regional Australia use Localsearch.com.au each year to find more than 350,000 local businesses.
Create your free business profile now to ensure your business is one of them.
7. Being linked on other websites.
Linking your website to other websites — and vice versa — can increase traffic as it can improve your search engine rankings, making it easier for people to find your site.
Think of it as a form of mutual promotion between websites.
If the link-swapping site has a large audience, it can also drive direct traffic to your site. However, the quality and relevance of the linking sites will impact the effectiveness of the link increasing traffic.
Guest blogging is another useful tool. It is the practice of writing an article on another website or blog with the goal of promoting your own website or business.
The idea is you will be able to reach a new audience and potentially drive more traffic to your own website, by contributing valuable content to another website.
Contact us for a free website audit, to request a quote or to ask a question. Whatever you need we’re here to help.
Subscribe to the Localsearch Digital Newsletter for the latest website design trends, news and more.