Google is tightening control over its search data, making it clear that businesses must stay within its ecosystem to remain visible . For small businesses, this means one thing — being ‘Google Ready’ is now more critical than ever . Recently, Google made a bold move by restricting search scraping tools that don’t enable JavaScript. This shook up the SEO industry, but more importantly, it revealed a bigger strategy — Google is locking down its data to stay ahead in the AI race. Think of it like a restaurant with a secret recipe: Google isn’t going to let competitors walk into the kitchen and take notes. Instead, it’s making sure its ingredients — search data, Google Maps insights, and business profiles — stay exclusive to its own AI models . For local businesses, this reinforces the need to stay active within Google’s ecosystem and build a presence across Google-trusted platforms to remain visible. This ensures your business continues attracting leads. If Google is the main road customers use to find businesses, you need to make sure you’re on the map.
Google is tightening control over its search data, making it clear that businesses must stay within its ecosystem to remain visible . For small businesses, this means one thing — being ‘Google Ready’ is now more critical than ever . Recently, Google made a bold move by restricting search scraping tools that don’t enable JavaScript. This shook up the SEO industry, but more importantly, it revealed a bigger strategy — Google is locking down its data to stay ahead in the AI race. Think of it like a restaurant with a secret recipe: Google isn’t going to let competitors walk into the kitchen and take notes. Instead, it’s making sure its ingredients — search data, Google Maps insights, and business profiles — stay exclusive to its own AI models . For local businesses, this reinforces the need to stay active within Google’s ecosystem and build a presence across Google-trusted platforms to remain visible. This ensures your business continues attracting leads. If Google is the main road customers use to find businesses, you need to make sure you’re on the map.
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We are excited to announce an update to our Google Business Profile optimisation service that will save small business owners valuable time while keeping their online reputation polished. We’ll take the hassle out of managing your Google reviews by providing review response services—all at no extra cost!
As 2025 begins, Australians are asking whether the cost of living will improve and what factors might drive this change. Here’s a look at the key areas shaping the economic outlook.
Act now! Google is ending Business Messaging by July 31, 2024. Learn how to transition smoothly and maintain customer communication with alternative platforms.
Unlock local business marketing success with our new affordable solutions, designed to enhance your online presence, attract more customers, and achieve tangible results.
The 2024 Laurie Spina Shield, presented by Localsearch, highlighted the celebration of sportsmanship and talent during the junior rugby league event, which brought together over 1,000 young players from across Queensland over two action-packed days.
Stay informed on important changes for the new financial year in Australia. From energy bill relief and wage increases to tax cuts and superannuation adjustments, will impact businesses nationwide. Learn how these changes can provide savings and require careful planning for financial stability.
Small businesses can benefit from the extended $20,000 Instant Asset Write-Off and the new Small Business Energy Incentive, allowing deductions for asset purchases and energy-efficient upgrades until June 2025, enhancing cash flow and promoting sustainability.
Leverage these key dates and events to connect with your customers. Stay informed and drive success for your business with our free Q3 Content Calendar.
Learn about Australia's upcoming 3.75% wage increase effective July 1, raising the national minimum wage to $24.10 per hour. Explore its impact on 2.6 million workers and the challenges faced by small business owners.
Google’s new AI Overviews , formerly known as Search Generative Experience (SGE), is set to transform user interactions with online information, necessitating businesses to adjust their digital strategies accordingly. Although AI Overviews may not be available in Australia yet, it’s essential for businesses to prepare for its potential introduction into the Australian market, given Google’s ongoing global expansion of features.
Discover the top 5 essential features customers expect on your website and why a strong online presence is crucial for small businesses. Learn how these elements can enhance user experience and drive growth.
With the new financial year approaching, now is the ideal time to align your marketing strategy with the latest trends and innovations impacting local businesses. Explore our top 5 essential tips.
As the end of the financial year (EOFY) approaches, small businesses in Australia are gearing up for one of the busiest times of the year. It’s a period filled with opportunities and challenges, from managing taxes to planning for the future. Here are some essential tips to help small businesses navigate this crucial period effectively.
Dive into the 2024 Federal Budget and how it is set to impact the small businesses of Australia.
Learn how to unlock hidden tax costs and ensure your business isn't paying more than necessary. Discover strategies to maximise tax efficiency with increasing tax revenues in Australia. Stay informed, plan ahead, and save with tailored tax-saving strategies.
According to the ACCC, Australians reported a record number of scams last year, with losses totalling $2.7 billion. Explore actionable tips and the Government's response to safeguard your business.
Localsearch looks back on over 30 years, proud of its transformation to a leading marketing solution provider, now launching nationwide with Performance Boost, an AI-driven solution, to empower businesses with affordable and effective local marketing.
We are thrilled to announce the return of Localsearch's Highly Rated Businesses Top 100 list! Discover the ultimate guide for Australian consumers seeking exceptional service providers.
Discover how Localsearch celebrates excellence with its Highly Rated Businesses recognition. Learn about the selection process for the top 100 Australian businesses recognised for their exceptional service and customer satisfaction.
Discover actionable tips for safeguarding your small business against increasingly complex cyber attacks. Take the first step toward protecting your business by downloading our free checklist.
Uncover the impact of the RBA's decision to hold interest rates for Australian small businesses. Learn how the 4.35% rate in 2024 may impact you and find effective financial management navigation strategies.
Is your business up to date with the recent changes to the TGA guidelines? Read more to find out.
As a business owner, staying ahead of the curve means staying informed. Take advantage of our Free Q2 Content Calendar to ensure you never miss an important date.
Find out everything you need to know about the Easter long weekend as an Australian small business, including how to update your holiday hours and the best places to do this.
Discover essential steps for successful business loan applications! Whether you're a small business owner, seasoned entrepreneur, or startup, maximise your chances of success and fuel your business growth today.
Explore the impact of Google's latest search algorithm updates! Learn how the March 2024 core update and spam updates could affect your website's ranking and visibility.
Unlock opportunities for small and medium-sized businesses in Australia with grants ranging from $10,000 to $25,000. Find out if your business qualifies today.
Dive into the latest economic news: Australia's annual inflation rate hits a two-year low, signaling a significant shift. Uncover what this means for your business.
Do you want more reviews for your business on your Localsearch Business Profile and Google Business Profile? In today’s digital age, online reviews have become a crucial component of a local business’s success. Positive reviews can significantly influence potential customers’ decisions, while negative reviews can tarnish your reputation. Therefore, mastering the art of attracting more reviews is essential for business growth. For example, Dental Haus has more than tripled its Google reviews since partnering with Localsearch in 2022. This demonstrates their commitment to growing their online reputation.
We are thrilled to announce that Localsearch has once again been recognised as a Google Premier Partner in 2024! This prestigious acknowledgment reaffirms our commitment to excellence in local marketing and highlights our dedication to empowering businesses to grow in the digital landscape with marketing that works as hard as they do. But what exactly does it mean to be a Google Premier Partner, and why is it significant for the businesses we partner with? Let’s jump into the details.
