Google Releases March 2024 Core Update and Spam Updates
sonya.millan • March 7, 2024

In this article


By Sarah Russo February 19, 2025
What are the top benefits of using a Facebook business page?  Multiple ways to easily engage with customers. Maximise your online reach with boosted posts. Gather online reviews. Increase the traffic to your website. Use Facebook’s insights to find your ideal customer.
By Sarah Russo February 19, 2025
How does a backlinks work?
By Holly Ford February 19, 2025
What are backlinks?
By Sarah Russo February 18, 2025
According to a report by Deloitte Access Economics, requested by Free TV Australia, more than 97% of Australians have access to commercial television . The industry itself injects billions of dollars into the economy every year, supporting roughly 16,300 full-time equivalent jobs, both directly and indirectly. Studies also revealed viewership of free to air TV increases dramatically. For example, TV audiences were 23% higher during the 2019–2020 bushfires. Businesses have a real opportunity to take advantage of a large audience, but how much does it cost to put an ad on TV in Australia? In this article, you’ll find: How much it costs to advertise in Australia. How to get started in running a TV ad in 2021. The top-viewed programs in 2019. And more.
February 18, 2025
Step 2  Once you receive the email, please open it and click on the link. This link is for one-time use only and is valid for 5 days.
February 18, 2025
This page has been published as a quick reference to help clear space when your email is approaching its storage limit.
February 18, 2025
Requirements Please note this fix will only work if you have Windows 7 Service Pack 1 or higher installed. Due to recent security upgrades, some clients running Windows 7 experience issues where they cannot configure email using our servers. Microsoft has released a patch for this but still requires some additional configuration to address the issue.
February 18, 2025
Step 1 Sign in to Mail Quarantine Enter your email address Enter your email password Click Sign in
February 18, 2025
Please find frequently asked questions below. If your question is not listed, please contact IT Support for assistance.
February 18, 2025
One of the benefits Localsearch offers for Google Ads campaigns is call tracking for all of the phone leads your business receives. Here’s a guide to help you make the most of this feature: Step 1 When your campaign goes live, you will receive an email from pronto@trkcall.com to set up your call tracking account with a prompt to set a password. If you’ve already done so, all you need to do is to log into your dashboard via https://calltracking.localsearch.com.au/ and you can listen to your calls.

Related Articles


By Sarah Russo February 19, 2025
What are the top benefits of using a Facebook business page?  Multiple ways to easily engage with customers. Maximise your online reach with boosted posts. Gather online reviews. Increase the traffic to your website. Use Facebook’s insights to find your ideal customer.
By Sarah Russo February 19, 2025
How does a backlinks work?
View all

Tips to grow your business

from the experts

Share this

Google rolled out significant updates  to its search algorithms in March 2024, focusing on improving search quality and combatting spam. This includes the March 2024 core update and various spam updates, along with the integration of the helpful content system into the core ranking system.

March 2024 Core Update 

The March 2024 core update aims to enhance search results, potentially causing fluctuations in search rankings that can impact website visibility and traffic. It underscores the significance of creating high-quality, user-centric content to sustain search visibility. Key aspects of this update include:



  • Enhancing search results by reducing unhelpful content by 40%. 
  • Implementing multiple enhancements across various core systems to better identify unhelpful web pages.

Sonya Millan

As a Marketing Specialist at Localsearch, Sonya writes about topics ranging from online business growth to leveraging industry trends for local business marketing success.

2024 Spam Updates 

Additionally, Google has announced spam updates targeting practices such as scaled content abuse and expired domain abuse. These updates aim to prevent the manipulation of search rankings by low-quality content and deceptive tactics, ensuring fair competition among websites. Highlights of the spam updates include:



  • Targeting practices such as scaled content abuse and expired domain abuse.
  • Aiming to prevent the manipulation of search rankings by low-quality content and deceptive tactics.
  • Small business owners should be aware of these updates as they could affect their website’s ranking if engaged in such practices. This underscores the significance of adhering to Google’s guidelines and focusing on organic, ethical SEO strategies.

Key Considerations for Small Business Owners 

For small business owners in Australia, understanding these updates is crucial. The core update could lead to fluctuations in search rankings, impacting the visibility and traffic of their websites. Additionally, small business owners should be mindful of spam updates, as they could affect their website’s ranking if engaged in such practices. This underscores the significance of adhering to Google’s guidelines and focusing on organic, ethical SEO strategies.



If you’re looking to adapt to Google’s latest updates and maximise your online presence, we’re here to help.  Contact us  today to learn more about how our smart websites can elevate your online presence and drive success for your business.