Google Policy Update, Edit Tweets & More

katrina.stapleton • September 12, 2022

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By Katrina Stapleton February 28, 2025
Google is tightening control over its search data, making it clear that businesses must stay within its ecosystem to remain visible . For small businesses, this means one thing — being ‘Google Ready’ is now more critical than ever . Recently, Google made a bold move by restricting search scraping tools that don’t enable JavaScript. This shook up the SEO industry, but more importantly, it revealed a bigger strategy — Google is locking down its data to stay ahead in the AI race. Think of it like a restaurant with a secret recipe: Google isn’t going to let competitors walk into the kitchen and take notes. Instead, it’s making sure its ingredients — search data, Google Maps insights, and business profiles — stay exclusive to its own AI models .  For local businesses, this reinforces the need to stay active within Google’s ecosystem and build a presence across Google-trusted platforms to remain visible. This ensures your business continues attracting leads. If Google is the main road customers use to find businesses, you need to make sure you’re on the map.
February 18, 2025
Step 2  Once you receive the email, please open it and click on the link. This link is for one-time use only and is valid for 5 days.
February 18, 2025
This page has been published as a quick reference to help clear space when your email is approaching its storage limit.
February 18, 2025
Requirements Please note this fix will only work if you have Windows 7 Service Pack 1 or higher installed. Due to recent security upgrades, some clients running Windows 7 experience issues where they cannot configure email using our servers. Microsoft has released a patch for this but still requires some additional configuration to address the issue.
February 18, 2025
Step 1 Sign in to Mail Quarantine Enter your email address Enter your email password Click Sign in
February 18, 2025
Please find frequently asked questions below. If your question is not listed, please contact IT Support for assistance.
February 18, 2025
One of the benefits Localsearch offers for Google Ads campaigns is call tracking for all of the phone leads your business receives. Here’s a guide to help you make the most of this feature: Step 1 When your campaign goes live, you will receive an email from pronto@trkcall.com to set up your call tracking account with a prompt to set a password. If you’ve already done so, all you need to do is to log into your dashboard via https://calltracking.localsearch.com.au/ and you can listen to your calls.
By Sonya Millan January 24, 2025
We are excited to announce an update to our Google Business Profile optimisation service that will save small business owners valuable time while keeping their online reputation polished. We’ll take the hassle out of managing your Google reviews by providing review response services—all at no extra cost!
By Holly Ford January 24, 2025
As 2025 begins, Australians are asking whether the cost of living will improve and what factors might drive this change. Here’s a look at the key areas shaping the economic outlook.
By sonya.millan July 18, 2024
Act now! Google is ending Business Messaging by July 31, 2024. Learn how to transition smoothly and maintain customer communication with alternative platforms.

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By Katrina Stapleton February 28, 2025
Google is tightening control over its search data, making it clear that businesses must stay within its ecosystem to remain visible . For small businesses, this means one thing — being ‘Google Ready’ is now more critical than ever . Recently, Google made a bold move by restricting search scraping tools that don’t enable JavaScript. This shook up the SEO industry, but more importantly, it revealed a bigger strategy — Google is locking down its data to stay ahead in the AI race. Think of it like a restaurant with a secret recipe: Google isn’t going to let competitors walk into the kitchen and take notes. Instead, it’s making sure its ingredients — search data, Google Maps insights, and business profiles — stay exclusive to its own AI models .  For local businesses, this reinforces the need to stay active within Google’s ecosystem and build a presence across Google-trusted platforms to remain visible. This ensures your business continues attracting leads. If Google is the main road customers use to find businesses, you need to make sure you’re on the map.
February 18, 2025
Step 2  Once you receive the email, please open it and click on the link. This link is for one-time use only and is valid for 5 days.
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Small businesses using Google Ads will have to accommodate Google’s Destination requirements policy update.


Also, Twitter announced this week they are in the early stages of testing a feature to edit published tweets.


This week’s business, tech and marketing news includes:


  • Twitter’s Tweet Editing Feature is Live 
  • Meta Explores Paid Add-On Features 
  • Google Chrome’s Security Fix to Install ASAP 
  • Google Ads NEW Custom Conversion Values for Small Businesses
  • Instagram Tests NEW Option for Reels Uploads 
  • Microsoft Launches Products and Updates
  • LinkedIn Tests Native Post Scheduling Option 
  • UPDATE: Google Will Reject Intrusive Advertising


Catch up on last week’s news:  YouTube Promotions Tab, Latest Instagram Tests & More

Sonya Millan

Bella Pettiona

As a Marketing Specialist at Localsearch, Sonya writes about topics ranging from online business growth to leveraging industry trends for local business marketing success.

This Week’s Marketing & News Highlights — 5 September to 9 September

Twitter’s Tweet Editing Feature is Live

Twitter is officially in the early stages of live testing the ability to  edit a tweet  after posting.

Meta Explores Paid Add-On Features

Meta is investigating the potential of an Instagram Plus+ option and more  paid features  for Facebook and WhatsApp.



A new internal team has been formed at Meta to focus on building paid features across its leading social apps.

Google Chrome’s Security Fix to Install ASAP

Google Chrome users on Windows, Mac and Linux are urged to install the latest update to protect themselves from a security concern hackers are currently exploiting.



Users need to relaunch the browser to activate the  Chrome (version 105.0.5195.102) update  for Windows, Mac and Linux.

Google Ads NEW Custom Conversion Values for Small Businesses

Google is providing Google Ads users  Custom Conversion Values  for store visits and sales.



The new feature will provide businesses insight into how much a conversion goal is worth.

Instagram Tests NEW Option for Reels Uploads

Instagram is testing a new ‘ Add Topics ‘ option to the Reels upload process, aiming to showcase content to a more engaged audience.



The Add Topic feature will hopefully improve recommended Reels on the platform by providing a new way to optimise users’ video content.

Microsoft Launches Products & Updates

Microsoft launched  five new ad products  and updates:


1. Pinterest Imports

Allowing advertisers to import campaigns from Pinterest.

2. Performance Max Beta

Designed to simplify duplicating campaigns across platforms.

3. Multi-Media Ad Support in Editor

Support for managing Multimedia Ads.

4. Cruise, Tours and Activities Ads

Eligible advertisers can now run ads for  Cruise, Tours and Activities .

5. Subdomains in Dynamic Search Ads

Advertisers can now use subdomains in their campaigns.

Google Will Reject Intrusive Advertising

The  Google Destination requirements policy update  will require landing pages to meet the ‘Better Ads Standards’.



Google has sent an email informing advertisers of the policy changes to be updated in October 2022.=

LinkedIn Tests Native Post Scheduling Option

LinkedIn wants to help users manage their platform presence with a new scheduling option when posting.



If the new feature rolls out,  native post scheduling  can help businesses share large volumes of content over the desired time frame.