Small businesses using Google Ads will have to accommodate Google’s Destination requirements policy update.
Also, Twitter announced this week they are in the early stages of testing a feature to edit published tweets.
This week’s business, tech and marketing news includes:
- Twitter’s Tweet Editing Feature is Live
- Meta Explores Paid Add-On Features
- Google Chrome’s Security Fix to Install ASAP
- Google Ads NEW Custom Conversion Values for Small Businesses
- Instagram Tests NEW Option for Reels Uploads
- Microsoft Launches Products and Updates
- LinkedIn Tests Native Post Scheduling Option
- UPDATE: Google Will Reject Intrusive Advertising
Catch up on last week’s news: YouTube Promotions Tab, Latest Instagram Tests & More
This Week’s Marketing & News Highlights — 5 September to 9 September
Twitter’s Tweet Editing Feature is Live
Twitter is officially in the early stages of live testing the ability to edit a tweet after posting.
Meta Explores Paid Add-On Features
Meta is investigating the potential of an Instagram Plus+ option and more paid features for Facebook and WhatsApp.
A new internal team has been formed at Meta to focus on building paid features across its leading social apps.
Google Chrome’s Security Fix to Install ASAP
Google Chrome users on Windows, Mac and Linux are urged to install the latest update to protect themselves from a security concern hackers are currently exploiting.
Users need to relaunch the browser to activate the Chrome (version 105.0.5195.102) update for Windows, Mac and Linux.
Google Ads NEW Custom Conversion Values for Small Businesses
Google is providing Google Ads users Custom Conversion Values for store visits and sales.
The new feature will provide businesses insight into how much a conversion goal is worth.
Instagram Tests NEW Option for Reels Uploads
Instagram is testing a new ‘Add Topics‘ option to the Reels upload process, aiming to showcase content to a more engaged audience.
The Add Topic feature will hopefully improve recommended Reels on the platform by providing a new way to optimise users’ video content.
Microsoft Launches Products & Updates
Microsoft launched five new ad products and updates:
1. Pinterest Imports
Allowing advertisers to import campaigns from Pinterest.
2. Performance Max Beta
Designed to simplify duplicating campaigns across platforms.
3. Multi-Media Ad Support in Editor
Support for managing Multimedia Ads.
4. Cruise, Tours and Activities Ads
Eligible advertisers can now run ads for Cruise, Tours and Activities.
5. Subdomains in Dynamic Search Ads
Advertisers can now use subdomains in their campaigns.
Google Will Reject Intrusive Advertising
The Google Destination requirements policy update will require landing pages to meet the ‘Better Ads Standards’.
Google has sent an email informing advertisers of the policy changes to be updated in October 2022.
LinkedIn Tests Native Post Scheduling Option
LinkedIn wants to help users manage their platform presence with a new scheduling option when posting.
If the new feature rolls out, native post scheduling can help businesses share large volumes of content over the desired time frame.
