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Digital Marketing, SEO
In the early hours of the 4 December 2020, AEST, Google announced via their Google Search Liaison Twitter page the start of a December 2020 Core Update rollout. The update will allegedly take several weeks to fully rollout, so the impacts may not be felt on your website immediately.
Photo by Mitchell Luo on Unsplash.
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G— Google SearchLiaison (@searchliaison) December 3, 2020
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G
The December 2020 Core Update is the first algorithm update since the controversial update in May 2020. Google says this update is, as normal, aimed to improve search results for users and website owners should focus on:
As always, Google has not revealed specifics of the December 2020 Core Update. However, the assumption can always be to focus on providing the very best user experience.
In the coming weeks, if you notice a decline in your website traffic or the quality of the traffic (i.e. irrelevant locations, high bounce rates, etc.) you may have been hit by the December 2020 Core Update. Google provided still-relevant advice to website owners in 2011 for what to do if you’ve been affected by an algorithm update.
However, if you are unsure of what you specifically need to do, contact an SEO Specialist, like Localsearch.
If you are utilising Localsearch Search Engine Optimisation services, you do not need to be concerned by the update in the slightest. Our SEO specialists monitor the websites in their care every day, regardless of if there is an update or not.
For everyone else, signs to look for if you’ve been impacted negatively by the core update over the coming weeks include:
Of course, if you notice any of these signs or other fluctuations, Localsearch can help. Contact us now.
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